The Digital Shelf Institute

Discussion

Associate Director, Paid Social

Open 15d

About the role

  • Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
  • Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization
  • Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses
  • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
  • Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives
  • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
  • Identify growth opportunities and flag risks before they surface in the data
  • Contribute to pitches and new business for performance media Influencer campaigns

What we're looking for

  • 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level
  • Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
  • A strategic thinker who can also execute — you're not above pulling levers in Ads Manager
  • Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership
  • Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language
  • Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
  • Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

What success looks like at 90 days

  • You own your accounts — clients trust you and the team trusts your judgment
  • Campaigns are structured for performance and optimized with clear, documented rationale
  • You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before
  • You're delivering performance recaps that clients reference and share internally
  • You're contributing ideas to how we build and grow our performance media client base
Show