Associate - HubSpot Email Marketing Specialist

<p><b>We are looking for an experienced professional with expertise in HubSpot Marketing Hub and marketing automation to join our Financial Marketing Services (FMS) team. The ideal candidate will be responsible for designing, executing, optimising and reporting on email marketing and lead nurturing programmes. This individual should be passionate about leveraging marketing automation to drive engagement, conversion and customer lifecycle management while delivering exceptional client service.</b></p><p><b><br /></b></p><p><b>Main Responsibilities</b></p><p><b><br /></b></p><ul><li><span style="white-space:normal;">Build and manage responsive email templates, landing pages, forms and CTAs within HubSpot, adhering to client branding and accessibility guidelines.</span></li><li><span style="white-space:normal;">Create email and landing page experiences based on provided content, following email marketing and UX best practices.</span></li><li><span style="white-space:normal;">Develop and maintain dynamic content, smart content, personalisation tokens and progressive profiling strategies, where required.</span></li><li><span style="white-space:normal;">Configure and manage HubSpot workflows, lead nurture campaigns, automated customer journeys and lifecycle stage transitions.</span></li><li><span style="white-space:normal;">Create audience segmentation strategies using contact properties, behavioural triggers, firmographic data and engagement metrics.</span></li><li><span style="white-space:normal;">Execute, test and optimise email campaigns, workflows, landing pages and forms before deployment.</span></li><li><span style="white-space:normal;">Ensure email and landing page functionality across major browsers, email clients and mobile devices.</span></li><li><span style="white-space:normal;">Conduct QA reviews and comprehensive testing to ensure rendering consistency, responsive design, deliverability and data accuracy.</span></li><li><span style="white-space:normal;">Maintain contact databases, list hygiene, consent management and CRM synchronisation, following email compliance best practices.</span></li><li><span style="white-space:normal;">Execute A/B testing and conversion rate optimisation initiatives for emails, landing pages, subject lines, CTAs and workflows.</span></li><li><span style="white-space:normal;">Monitor deliverability metrics, engagement performance, lead generation effectiveness and pipeline contribution.</span></li><li><span style="white-space:normal;">Build dashboards and reports within HubSpot to track KPIs and provide actionable business insights.</span></li><li><span style="white-space:normal;">Analyse campaign performance and recommend data-driven improvements for content, segmentation, automation and lead nurturing strategies.</span></li></ul><p><b>This Position Entails</b></p><p><b><br /></b></p><ul><li><span style="white-space:normal;">70%: Executing email marketing, lead nurturing and marketing automation campaigns within HubSpot.</span></li><li><span style="white-space:normal;">20%: Managing client communications, strategy discussions and training junior team members on HubSpot and email marketing best practices.</span></li><li><span style="white-space:normal;">10%: Developing dashboards, reporting frameworks and performance analysis to support business objectives.</span></li></ul><p><b>Required Background</b></p><p><b><br /></b></p><ul><li><span style="white-space:normal;">Bachelor’s degree in Marketing, Business Management, Information Technology, Computer Science or a related field.</span></li><li><span style="white-space:normal;">Minimum 2–4 years’ experience in email marketing, marketing automation or CRM marketing roles.</span></li><li><span style="white-space:normal;">Hands-on experience with HubSpot Marketing Hub, including workflows, email marketing, landing pages, forms, CRM, reporting and lead scoring.</span></li><li><span style="white-space:normal;">Holding HubSpot certifications is preferred. </span></li><li><span style="white-space:normal;">Strong understanding of lead nurturing, customer lifecycle marketing, demand generation and inbound marketing methodologies.</span></li><li><span style="white-space:normal;">Experience creating workflows, automation programmes, lead scoring models and segmentation strategies within HubSpot.</span></li><li><span style="white-space:normal;">Strong HTML and CSS knowledge for email and landing page customisation.</span></li><li><span style="white-space:normal;">Strong analytical skills, with experience interpreting campaign performance data and generating actionable recommendations.</span></li><li><span style="white-space:normal;">Excellent written and verbal communication skills, with strong client-facing capabilities.</span></li><li><span style="white-space:normal;">Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.</span></li><li><span style="white-space:normal;">Detail-oriented, quality-focused professional, with exceptional troubleshooting and problem-solving skills.</span></li><li><span style="white-space:normal;">Ability to work independently while collaborating effectively within global and cross-functional teams.</span></li><li><span style="white-space:normal;">Knowledge of capital markets, asset management, investment management or financial services will be considered an advantage.</span></li><li><span style="white-space:normal;">Willingness to work during US business hours to support client requirements.</span></li> </ul>