Associate Manager, Category and Shopper Development
What We Offer:
Flexible medical, dental, and vision plan
Employee & family assistance program
RRSP matching program
Health & Wellness reimbursements
Product purchase program
Opportunities to take part in job-related training and development
The salary range is $69,300 - $92,400 (please note that this is an estimate and actual pay will vary depending on experience, qualifications, and professional certifications.)
- Understand the retailer’s objectives, strategies, and most valuable shopper
- Support the development and delivery of insight-led customer presentations
- Present strategic and tactical recommendations on the 5Ps to improve category and brand performance
- Develop and implement strategic category management initiatives which deliver tangible wins
- Support with joint business planning (JBP) analytics, as requested
- Support customer team with revenue growth management (RGM) analysis and pricing/promotion recommendations
- Provide customer specific analysis to support marketing and shopper marketing
- Support the development of brand and category analytics for the customer team
- Generate value add analytics and insights utilizing customer data, syndicated data, and other research
- Identify business growth opportunities, including revenue growth management (RGM) strategies
- Understand a customer's 4P strategy by format for bricks and mortar and online, and how to influence category and brand decisions
- Achieve brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and customer data
- Customize the category leadership plan (CLP) and 4P playbook to the customer and their shopper target
- Manage 4P tactic mix improve profitability and achieve financial targets
- Support strategic account planning process with Category & Shopper Development (CSD)/Sales Leads, identifying customer growth objectives and business solutions.
- Develop assortment, merchandising, pricing, promotion tactics and plan recommendations
- Bachelor’s Degree in Business Administration or Marketing or related field
- Minimum 2 years of Category Management, Sales, or Trade Marketing experience
- Consumer Packaged Goods experience is preferred
- Strong technical skills (i.e. Excel, Powerpoint, Word, Tableau, PowerBI, JDA)
- Highly proficient in NIQ, Numerator, and other syndicated services
- Knowledge of retailer data platforms a plus (i.e. LDIA, Circana)
- 4P solutions development experience for bricks and mortar and online
- Ability to apply critical thinking to support, develop and implement comprehensive strategic business plans that will deliver results
- Ability to understand, interpret, and synthesize syndicated data and custom research
- Storyboarding and presentation development skills