Associate Manager - Consulting

<h3><span style="color:#000000;">Associate Manager, Research Enablement (PCM)</span></h3><p></p><p class="MsoNormal"><span style="color:#000000;"> </span></p><p class="MsoNormal"><b><span style="color:#000000;">Role Summary</span></b><span style="color:#000000;"></span></p><p></p><p class="MsoNormal"><span style="color:#000000;">We are looking for a strategic, hands-on digital marketing professional who can independently lead research, solutioning and proposal development for complex client opportunities. The role will require strong Paid Media expertise, a consultative approach to problem solving, the ability to translate data and market intelligence into compelling recommendations, and end-to-end ownership of opportunities. The individual should be comfortable working across Paid Media, Analytics, MarTech, CRO/Experience and broader digital marketing workstreams, while engaging senior internal and client stakeholders.</span></p><p></p><p class="MsoNormal"><span style="color:#000000;"> </span></p><p class="MsoNormal"><b><span style="color:#000000;">Key Responsibilities</span></b><span style="color:#000000;"></span></p><p></p><ul type="disc"> <li class="MsoNormal" style="color:#000000;">Lead research, solution design and development of complex digital marketing proposals aligned to client business objectives.<p></p></li> <li class="MsoNormal" style="color:#000000;">Own Paid Media solutioning across Google Ads (Search, Display, Video, Shopping/PMax), Meta and other relevant platforms, including campaign strategy, audits, optimization opportunities and media planning.<p></p></li> <li class="MsoNormal" style="color:#000000;">Translate business challenges into structured hypotheses, analyses and actionable recommendations using client data, market research and competitive intelligence.<p></p></li> <li class="MsoNormal" style="color:#000000;">Own opportunity management from understanding the brief and shaping the approach through solution development, reviews, proposal creation and final presentation.<p></p></li> <li class="MsoNormal" style="color:#000000;">Develop compelling storylines and executive-ready presentations that clearly connect insights, recommendations, business impact and value.<p></p></li> <li class="MsoNormal" style="color:#000000;">Partner with cross-functional teams across Paid Media, SEO/GEO, Analytics, MarTech, CRO/Experience and Creative to build integrated solutions.<p></p></li> <li class="MsoNormal" style="color:#000000;">Engage senior stakeholders to understand business priorities, challenge assumptions where appropriate and communicate recommendations confidently.<p></p></li> <li class="MsoNormal" style="color:#000000;">Conduct market, competitor, audience and channel research to identify growth opportunities and support strategic recommendations.<p></p></li> <li class="MsoNormal" style="color:#000000;">Demonstrate strong commercial thinking by connecting marketing recommendations to measurable business outcomes and investment decisions.<p></p></li> <li class="MsoNormal" style="color:#000000;">Manage multiple concurrent opportunities with high standards of quality, speed and stakeholder communication.<p></p></li> <li class="MsoNormal" style="color:#000000;">Use AI and automation thoughtfully to improve research, analysis, media planning and solution-development workflows while ensuring appropriate validation of outputs.</li></ul><p style="color:#000000;"><b><br /></b></p><p style="color:#000000;"><b>Desired Skills & Experience</b></p><ul type="disc"><li class="MsoNormal" style="color:#000000;">8–10 years of overall experience, with strong relevant experience in digital marketing, performance marketing, consulting, strategy or pre-sales/solutioning.</li> <li class="MsoNormal" style="color:#000000;">Strong hands-on understanding of Paid Media, particularly Google Ads and Meta, including campaign architecture, optimization, measurement and account audits.<p></p></li> <li class="MsoNormal" style="color:#000000;">Experience developing digital marketing strategies, media plans, business cases and client proposals.<p></p></li> <li class="MsoNormal" style="color:#000000;">Strong opportunity-management capability, with the ability to take an ambiguous brief and independently structure the problem, identify analyses required and drive it to a recommendation.<p></p></li> <li class="MsoNormal" style="color:#000000;">Strong analytical and numerical skills, with proficiency in Excel and the ability to turn data into insights rather than simply report metrics.<p></p></li> <li class="MsoNormal" style="color:#000000;">Excellent storytelling, storyboarding and PowerPoint skills, with experience presenting complex ideas to senior stakeholders in a simple, persuasive manner.<p></p></li> <li class="MsoNormal" style="color:#000000;">Strong business acumen and the ability to connect digital marketing recommendations to client objectives, customer journeys and commercial outcomes.<p></p></li> <li class="MsoNormal" style="color:#000000;">Familiarity with competitive intelligence, audience research and digital marketing research tools.<p></p></li> <li class="MsoNormal" style="color:#000000;">Working knowledge of AI-enabled workflows/automation for research, analysis and marketing solution development would be valuable.<p></p></li> <li class="MsoNormal" style="color:#000000;">Ability to work effectively across functions, manage ambiguity and independently drive multiple time-sensitive opportunities.<p></p></li> <li class="MsoNormal" style="color:#000000;">Agency, consulting or similar solutioning/pre-sales experience would be a strong advantage.<p></p></li> </ul>