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Essential Job Function:
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PRODUCT PORTFOLIO SUPPORT (25%)
- Support the management of assigned product lines, assortment plans, lifecycle activities, and product portfolio documentation.
- Maintain product line information, product trackers, assortment files, roadmaps, launch calendars, and commercialization tools.
- Assist with product line reviews, assortment analysis, SKU rationalization support, and portfolio reporting.
- Help identify portfolio gaps, product enhancement opportunities, competitive insights, and line extension ideas.
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BUSINESS & PERFORMANCE ANALYSIS (20%)
- Track product performance, sales trends, margin information, inventory status, launch performance, and portfolio productivity indicators.
- Prepare reports, summaries, and analysis to support portfolio decisions and business reviews.
- Assist with pricing analysis, assortment optimization, lifecycle recommendations, and product productivity reviews.
- Partner with Finance, Commercial, Digital Commerce, and Operations to gather data and organize inputs for decision-making.
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CONSUMER, COMPETITIVE & MARKET RESEARCH (15%)
- Conduct category, consumer, customer, marketplace, and competitive research to support product recommendations.
- Monitor competitor products, pricing, claims, features, positioning, packaging, and channel activity.
- Summarize consumer insights, customer feedback, market trends, and competitive findings for the PLM team.
- Support identification of unmet consumer needs, innovation opportunities, and product improvement ideas.
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INNOVATION & PRODUCT DEVELOPMENT SUPPORT (15%)
- Assist with preparation of product briefs, product requirements, consumer need statements, positioning inputs, claims, pricing parameters, and success criteria.
- Coordinate with Product Development to support product samples, specifications, timelines, feedback, and project documentation.
- Track innovation project milestones, deliverables, decisions, and open items.
- Support cross-functional communication related to product development progress, requirements, risks, and launch readiness.
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PRODUCT POSITIONING & COMMERCIALIZATION SUPPORT (15%)
- Help develop product positioning inputs, feature-benefit matrices, claims support, competitive comparisons, and product storytelling materials.
- Translate product details and technical features into draft consumer-facing benefits and selling points.
- Support preparation of product copy, product information, marketing inputs, sell sheets, digital content inputs, and commercialization materials.
- Track launch milestones, deliverables, timelines, readiness requirements, and cross-functional dependencies.
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DIGITAL COMMERCE & SHARED SERVICES MARKETING SUPPORT (10%)
- Support Digital Commerce teams with product content inputs, feature-benefit communication, product storytelling, imagery needs, claims, and launch information.
- Assist with digital-first merchandising inputs and product page readiness.
- Review product content for accuracy, completeness, and alignment with approved product positioning.
- Provide product details, positioning inputs, claims support, consumer insights, and product storytelling information to Shared Services Marketing.
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Minimum Qualifications: Knowledge/Skills/Abilities
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- Bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field, or equivalent combination of education and experience.
- Typically 1 to 3+ years of experience in product management, merchandising, marketing, category management, product development, sales support, retail, digital commerce, or a related business function.
- Strong interest in consumer products, product development, consumer insights, brand strategy, commercialization, and portfolio management.
- Ability to gather, organize, analyze, and summarize product, market, competitive, and business information.
- Strong attention to detail and ability to maintain accurate product data, trackers, timelines, and documentation.
- Strong communication and collaboration skills with the ability to work across functions.
- Ability to manage multiple tasks, deadlines, details, and follow-ups in a fast-paced environment.
- Proficiency with Microsoft Excel, PowerPoint, Word, and collaboration tools.
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Preferred Qualifications:
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- Experience in sporting goods, fitness, wellness, outdoor, footwear/apparel/accessories, retail, or branded consumer products.
- Experience supporting product launches, assortment planning, commercialization, product data, or marketing/sales materials.
- Exposure to digital commerce, product content, merchandising, or retail channel support.
- Familiarity with product lifecycle management systems, product information management systems, or project management tools.
- Strong analytical, organizational, and written communication skills.
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Education & Experience:
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A bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or a related field of study OR a combination of education and experience will be considered. Typically requires 1 to 3+ years of related experience.
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Relevant Working Conditions & Physical Demands:
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- Observe/Identify: The ability to observe details at close range (within a few feet of the observer).
- Hearing: Ability to effectively communicate with co-workers, customers and vendors.
- Operate: Write, type and use the telephone, copier, and computer systems.
- Stationary position: Must be able to remain in a stationary position 50-75% of the time.
- Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
- Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- Move/Transport: Ability to occasionally move boxes weighing up to 25 lbs. across office for various needs with or without accommodations.
- Exposed: Standard climate-controlled office setting.
- Occasional exposure to open air, warehouse setting.
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