Associate Manager, Shopper Marketing

Job Overview:

The Associate Manager, Shopper Marketing plays a critical role and developing and executing shopper, marketing programs that drive conversion and retail growth. As part of a lean, high-impact team, this individual will operate with both strategic input and hands-on execution, partnering closely with Sales, Brand, and external agencies to bring programs to life across key retail customers and channels.

Responsibilities:

Shopper Program Development

• Support the development and lead execution of national and account-specific shopper marketing programs across priority retailers and channels, working on components including shopper messaging, consumer promotions, retail assets, selling tools and more
• Execute compelling conversion-driving in-store and omnichannel tactics (displays, signage, digital, retail media)
• Ideate creative messaging, shopper engagement and conversion driving concepts
• Assist in development and own execution of digital coupons & consumer promotions plan

Retail & Sales Partnership

• Work closely with Sales to customize shopper programs aligned with national brand plans, customer business plans and overall business objectives
• Support key retailer meetings with insights, decks, and activation ideas
• Help translate retailer needs into actionable marketing programs

Insights & Performance Tracking

• Analyze syndicated data (Circana), POS, and shopper insights to identify opportunities
• Track performance of programs and promotions, delivering post-event recaps and recommendations
• Monitor competitive activity and in-store execution to inform future plans
• Monitor brand representation at retail through platforms like Numerator Circular tracking, etc.

Cross-Functional Collaboration

• Partner with Marketing, Retail Media and Creative teams to ensure alignment between consumer campaigns and shopper activations
• Manage relationship with and key deliverables from varying external shopper marketing agencies
• Coordinate with Sales Planning and Category Management on shelving, assortment, and merchandising opportunities
• Manage approval process (marketing, legal, etc.) to deliver assets on time and within budget

Budget Management

• Assist in managing shopper marketing budgets, timelines, and deliverables
• Ensure flawless execution across multiple programs simultaneously in a fast-paced environment

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 4–7 years of experience in shopper marketing, trade marketing, sales strategy, or related CPG roles
• CPG (consumer packaged goods) industry experience required; CPG food industry is preferred
• Experience working with retailers (grocery, mass, or convenience preferred)
• Strong analytical skills; experience with syndicated data and Excel/PowerPoint
• Ability to manage multiple priorities with strong attention to detail

Desired Attributes:

• Commericial strategy or sales operations experience preferred
• SAP experience preferred
• Highly collaborative – ready to work extremely cross-functionally with wide variety of teams
• Strong commercial mindset with an understanding of how marketing drives sales
• Creative problem solver who can translate insights into actionable ideas
• Proactive and self-directed—comfortable operating in a lean team with significant ownership
• Excellent communicator with ability to influence cross-functional partners
• Passion for retail, merchandising, and shopper behavior