Associate Manager – Stationery & Trade Marketing

Location: Lagos
Job Type: Full-Time
Job Field: Sales and Business Development

About the Role

The Associate Manager will lead trade marketing strategy and execution for the stationery category in Nigeria, driving distribution, visibility, consumer demand, market share, and profitable growth across key channels.

Key Responsibilities

• Develop and implement annual trade marketing plans by category, channel, and customer.
• Translate global and regional brand strategies into locally relevant trade initiatives.
• Identify opportunities to increase category penetration, distribution, and consumer recruitment.
• Manage distributor marketing activities, including activations, POSM, merchandising, and trade programs.
• Build distributor marketing and merchandising capabilities through training and best practices.
• Define and monitor merchandising and visibility standards across channels.
• Manage trade marketing budgets, track ROI, and improve trade spend efficiency.
• Monitor market, customer, competitor, shopper, and pricing data to identify growth opportunities.
• Conduct market visits and distributor checks to monitor competitor pricing, promotions, and trade activities.
• Collaborate with Marketing, Sales, Supply, distributors, and regional teams.
• Track KPIs, execution quality, market share, distribution, and campaign performance.
• Provide actionable recommendations based on market intelligence and performance insights.

Requirements

• University Degree in Marketing, Business, Engineering, or a related field.
• Minimum 5 years of trade marketing experience in an FMCG company.
• Experience in a multi-market or distributor-led environment is an advantage.
• Strong understanding of traditional trade, sub-distributors, and modern trade.
• Knowledge of merchandising, POSM, trade activations, and campaign management.
• Familiarity with Revenue Growth Management principles.
• Strong analytical, project, budget, and stakeholder management skills.
• Proficiency in MS Office, with intermediate/advanced Excel and PowerPoint skills.
• Excellent written and spoken English.
• Ability to influence stakeholders and manage distributor relationships effectively.

📩 How to Apply

Apply online through the official application portal:

https://careers.bic.com/BIC/job/Lagos-Associate-Manager-Stationery%2C-Trade-Marketing/1363441155/