Associate Manager, Trade Marketing

Storck is a privately owned, family-managed company with a proud heritage of crafting high-quality confections enjoyed by millions around the world. With iconic brands including Werther's Original, Mamba, Merci, Toffifay, Riesen and Knoppers, Storck has built a reputation as a global leader rooted in strong values and a passion for excellence. Our U.S. business unit plays a critical role in bringing these beloved brands to life across one of our most dynamic markets, while partnering closely with customers, leveraging data-driven insights, and fostering a culture of collaboration, performance, and growth. Joining Storck means becoming part of a company that combines the stability and integrity of a family business with the energy and ambition of a forward-thinking organization.

Summary: The Trade Marketing Associate Manager for Storck USA is part of the Business Activation department and supports activities within Trade and Shopper Marketing with a focus on a specific brand and/or family of brands. The Trade Marketing team develops and implements effective go-to-market strategies and retail communication plans to drive sales, market share growth, and enhance brand visibility across all retail channels. This role requires a big picture thinker with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

Essential Duties and Responsibilities:

Channel Strategy and Commercialization

• Lead respective brand channel strategies and go-to-market implementation.
• Lead development and commercialization efforts for all point of sale, including project scope, timelines, status tracking, costing and resources to ensure successful execution.
• Timely and effective communication of all project related information such as timelines, deadlines, expectations and changes to cross functional teams.
• Build and maintain strong relationships with German counterparts, internal colleagues and external colleagues including packaging suppliers.

Trade & Shopper Program Development, Implementation and Execution:

• Includes All Year-Round support, Drive Periods, Product Launches, Seasons
• Support development, implementation, execution, and optimization of in-store/online retail marketing strategies and programs for a Storck brand(s).
• Tactics include but not limited to: coupons, displays, in-store signage, retail media, and events.
• Support development of investment strategy aligned to brand and customer priorities and overall profitability targets.
• In consultation with Brand and Category Management, support development and delivery of selling materials, POS displays, and merchandising solutions.
• Effective execution of all trade/shopper marketing initiatives.
• Monitor campaign performance.

Shopper & Retail Insights:

• Maintain a strong understanding of retail environment.
• Stay updated with industry trends and best practices in trade marketing, applying relevant insights to improve Storck’s market presence.
• Support build out of data-backed understanding of shopper journeys, trends, and behaviors.

Data -Driven Decision Making and Market Analysis:

• Analyze sales data, pricing trends, and market share to identify growth opportunities.
• Support development of regular reports and presentations to communicate insights and recommendations to senior sales and marketing leaders

Supervisory Responsibilities: This position carries no supervisory responsibilities.

Other Duties and Responsibilities

• Fulfill Storck Values: Passion, Performance, and Sense of Belonging
• Other duties as assigned