Associate Media Director

FITZCO

Hungry, curious, growing and never satisfied.

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.

Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, Wellstar, EyeCare Partners, Optum, Southern Company, Synovus, and more.

This position is based in Atlanta. We're in the office Tuesday and Thursday each week.

POSITION SUMMARY

In this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You build insightful media plans, anchored in insights, cultural nuance, and meaningful measurement.

In this role, you will be responsible for the following activities:

• Live and breathe paid media

  • Be the main media point of contact for clients: clearly and simply articulate strategy and establish trust

  • Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day-to-day client vs. client CMO)

  • Collaborate in managing client objectives, target audiences, and desired outcomes, and clearly communicate these to the cross-functional team

  • Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of platforms

  • Be an ambassador to and work seamlessly with other disciplines – specifically account, strategy, and creative

• Spearhead smart campaigns

  • Lead your team in developing media plans across all channels, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework (primary focus is digital, but this will include RFP-ing direct partners and coordinating with the linear team as well)

  • Inspire quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partners

  • Leverage deep knowledge of tech and industry capabilities to help evaluate and evolve data/tech partners and lead clients through a changing digital landscape

  • Connect strategy to other non-paid channels (CRM, email, organic social, etc.) to encourage more insightful and intentional campaign planning and execution

• Bring the work into the world

  • Accountable for your team’s campaign activation through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snap, LinkedIn, Twitter, Pinterest) and maximize media performance through ongoing optimizations

  • Evaluate media proposals, provide a strong POV, and hold direct partners accountable to performance

  • Merchandise wins and harvest opportunities that result

• Help others do this too

  • Manage a team of digital activation specialists; invest in their development and growth at the agency

  • Responsible for team’s ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met

  • Contribute to the vision for the department and instill throughout the team

WHAT YOU’LL NEED TO SUCCEED

• 6-8 years of digital media experience, 4 years of campaign management experience in Paid Social, Paid Search, and/or Programmatic. Retail media exp and influencer program management experience is a plus.

• 2+ years of management experience

• CPG and/or Healthcare experience preferred

• Well-versed in tools including but not limited to partner UI’s (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn)

• Working knowledge of research tools like ComScore, Helixa, Nielsen, MRI/Simmons, etc.

• Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables

• Basic understanding of site tagging and analytics platforms such as Google Analytics, Adobe Analytics

• Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns

• Experience working across various internal teams (Planning, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed

• Ability to write clear and concise presentations in a straight-forward and enlightening way

• Present effectively and as a credible storyteller in client meetings for new business

• Experience managing and coaching junior specialists, creating opportunities for them to grow, while holding work accountable to standards and deadlines

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.