Associate, Social Media

You'll join General Atlantic's New York-based marketing team to help shape and scale the firm's social media presence. As a digitally fluent storyteller and strategic content marketer, you'll own the end-to-end lifecycle of a cohesive social media strategy that strengthens brand visibility, deepens audience engagement, and supports broader marketing and communications objectives. You'll work closely with teams across Marketing, Communications, and the broader business to bring the firm's insights, people, and platform to life through compelling, platform-native storytelling. You'll combine creativity with operational rigor, managing workflows, calendars, and measurement while also contributing ideas, writing copy, and shaping high-quality visual and editorial content. You'll help drive both proactive and real-time social opportunities, translating business priorities, audience insights, and cultural moments into engaging content that reflects the General Atlantic brand and point of view.

Responsibilities

• Lead the development and execution of General Atlantic's social media strategy across key platforms, including LinkedIn and X
• Manage day-to-day social media operations, including editorial planning, publishing workflows, approvals, and calendar management
• Create and develop social-first content, including platform-native copy, visual direction, and campaign messaging that aligns with GA's brand standards and voice
• Partner closely with Marketing, Communications, and subject matter experts across the firm to translate complex business and investment themes into engaging social storytelling
• Collaborate with internal and external creative partners to develop high-quality visual assets and multimedia content
• Stay informed on evolving platform capabilities, social trends, and emerging technologies, including AI-enabled marketing tools, and provide recommendations to improve performance and efficiency
• Identify timely opportunities for reactive and trend-based content that aligns with the firm's positioning and priorities
• Manage organic and paid social campaigns, including audience targeting, content amplification, and performance optimization
• Monitor social performance metrics and audience insights to develop actionable recommendations that refine content strategy, optimize campaign effectiveness, and drive audience engagement and brand impact
• Maintain consistency in tone, messaging, and visual identity across all social channels and regions
• Support the continued evolution of social media processes, governance, and content operations to enable scale across the organization

Requirements

• Bachelor's degree required
• 3-5+ years of experience in social media, preferably within financial services, media, professional services, or other complex global organizations
• Demonstrated experience managing brand social media channels and executing content strategies across major social platforms
• Exceptional writing and editing skills, with the ability to craft clear, concise, and engaging platform-native copy
• Strong understanding of social media trends, audience behavior, and platform best practices
• Experience collaborating with creative teams to develop visually compelling and strategically aligned content
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with experience interpreting performance data and applying insights to improve content effectiveness
• Comfortable working across functions and building relationships with stakeholders at varying levels of seniority
• Entrepreneurial and solutions-oriented, with the ability to operate independently and bring structure to evolving processes
• Strong attention to detail and commitment to accuracy and quality
• Familiarity with paid social strategy, social analytics platforms, and AI-enabled marketing tools preferred
• Excellent verbal and written communication skills

Benefits

• Comprehensive health, dental, and vision insurance plans
• Retirement savings plan with employer matching
• Professional development opportunities and ongoing training