Associate Social Media Manager

• We’re looking for a chronically online Associate Social Media Manager who moves at the speed of social
• You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share
• If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you
• You’ll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section
• Build and manage day-to-day posting calendars
• Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
• Support social campaign development, including research, briefs, and creative strategy
• Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
• Write engaging captions, Threads, and tweets
• Schedule, tag, and publish posts for content optimization and reporting
• Reply to comments and direct messages in the brand’s voice
• Monitor brand mentions and sentiment across platforms
• Foster fan relationships and surface earned moments
• Source and manage UGC opportunities across platforms
• Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
• Surface insights from comments, DMs, and cultural shifts
• Help the broader team understand what’s actually resonating (or not)
• Pull analytics reports across platforms
• Track engagement, reach, and follower growth
• Apply insights to action — feed learnings back into the content daily
• Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
• Surface potential risks, controversies, and emerging narratives taking place on internet communities
• Identify up-and-coming creators and talent for owned social campaigns

Benefits

• Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
• Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
• Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it

• Comfortable behind or in-front-of the camera
• Experience creating and executing content calendars
• Able to prioritize and move fast when timelines shift or something breaks last-minute
• Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
• Flexibility for occasional evenings, weekends, and local travel for events and shoots
• Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
• Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
• 2–4 years of hands-on social media marketing experience
• Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
• Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
• Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
• Comfort partnering cross-functionally with Design, PR, and Paid Media teams
• Strong understanding of scheduling and listening software (i.e. Dash Social)
• Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required