Associate Vice President - Marketing

Job Description - Associate Vice President (AVP) - Marketing

Designation Associate Vice President (AVP) - Marketing

Department Marketing

Business Unit Mankind Consumer

Reporting To Vice President

Job Location Delhi, Corporate Office

Qualification MBA / PGDM in Marketing from a reputed institute

Years of Experience 18-22 years of overall experience in Marketing, preferably in the Pharmaceutical, Consumer Healthcare, OTC, FMCG, or Wellness industry.

Job Summary

We are looking for a dynamic and strategic Marketing Head at the AVP level to lead the Consumer Pharma Marketing function at Mankind Pharma.

The incumbent will be responsible for developing and executing the overall marketing strategy, driving brand growth, strengthening consumer engagement, and accelerating business performance across the Consumer Pharma portfolio.

The role requires strong expertise in pharmaceutical and consumer healthcare marketing, brand building, new product launches, digital marketing, and business strategy, along with the ability to lead high-performing marketing teams.

Key Responsibilities:

1. Marketing Strategy & Business Leadership:

- Develop and implement the overall marketing strategy for the Consumer Pharma business in alignment with organizational objectives.

- Drive business growth, market share expansion, brand positioning, and consumer engagement.

- Identify emerging market opportunities, consumer trends, and competitive dynamics.

- Lead annual brand planning, marketing budgets, and strategic business reviews.

2. Brand Management & Portfolio Development:

- Lead brand strategy, positioning, communication, and lifecycle management across the portfolio.

- Develop innovative marketing campaigns to strengthen brand equity and consumer recall.

- Drive portfolio expansion through new product development, line extensions, and category diversification.

- Ensure effective execution of brand campaigns across traditional and digital media.

3. Product Launches & Innovation:

- Lead end-to-end go-to-market strategies for new product launches.

- Identify new business opportunities, consumer needs, and emerging therapeutic/consumer healthcare categories.

- Work closely with R&D, Medical, Regulatory, Sales, and Supply Chain teams to ensure successful product launches.

- Drive innovation-led growth and product differentiation.

4. Digital & Consumer Marketing:

- Drive digital transformation and integrated marketing initiatives.

- Develop consumer-centric digital campaigns across social media, e-commerce, digital platforms, and other relevant channels.

- Leverage consumer insights, market research, and data analytics to optimize marketing effectiveness.

- Strengthen omnichannel engagement and brand visibility.

5. Sales & Business Collaboration:

- Work closely with Sales and Business teams to ensure effective implementation of marketing strategies.

- Develop trade marketing, channel activation, and consumer engagement initiatives.

- Monitor brand performance, sales trends, market share, and campaign ROI.

- Drive alignment between marketing strategy and field execution.

6. Financial & P&L Management:

- Own marketing budgets and ensure optimal resource allocation.

- Drive revenue growth, profitability, and return on marketing investments.

- Track key business metrics, brand performance, and marketing effectiveness.

- Develop strategies to improve business productivity and operational efficiency.

7. Team Leadership & Stakeholder Management:

- Lead, mentor, and develop a high-performing marketing team.

- Build a strong performance-oriented culture.

- Collaborate with senior leadership and cross-functional stakeholders to achieve business objectives.

- Drive organizational capability building and strategic decision-making.