Asst. Category Manager - Own Brands | Retail | Watsons | UAE

Overview Of The Role:

The Assistant Category Manager is responsible for supporting the growth, development, and execution of the Own Brands and Exclusive Brands strategy. The role involves driving sales, profitability, market share, and brand awareness while ensuring strong positioning across all channels. Success depends on increasing sales participation of Own Brands and Exclusive Brands through commercially driven initiatives such as product launches and marketing campaigns. Strong cross-functional execution and brand visibility will be essential to achieving these objectives.

What You Will Do:

Brand & Commercial Management

• Support the development and execution of annual brand plans for Own Brands and Exclusive Brands.
• Drive sales, margin, and profitability targets through effective assortment, pricing, and promotional strategies.
• Monitor brand performance and identify growth opportunities through sales analysis and market insights.
• Work closely with suppliers and internal stakeholders to ensure successful product launches and brand activations.
• Support forecasting, inventory planning, and stock management to optimize availability and minimize aged stock.

Own Brands & Exclusive Brands Growth

• Develop initiatives to increase Own Brands and Exclusive Brands sales participation across all markets and channels.
• Identify white space opportunities and new product categories to expand the portfolio.
• Drive customer adoption through compelling value propositions, innovation, and differentiation.
• Support the execution of exclusive launches and hero product campaigns.
• Track key performance indicators and recommend actions to improve brand productivity.

Marketing & Consumer Engagement

• Partner with Marketing and E-commerce teams to execute integrated campaigns.
• Support digital, social media, CRM, influencer, and in-store activation plans.
• Ensure strong brand visibility across stores, online channels, and customer touchpoints.
• Analyze customer trends and consumer behavior to improve engagement and conversion.

Category & Market Analysis

• Conduct competitor benchmarking, trend analysis, and market research.
• Monitor category performance, brand health, and customer feedback.
• Prepare regular business reviews and performance reports with actionable insights.
• Identify opportunities from K-Beauty, J-Beauty, C-Beauty, and emerging global beauty trends.

Cross-Functional Collaboration

• Collaborate with Merchandising, Supply Chain, Marketing, Operations, Finance, and Store Teams to ensure flawless execution.
• Coordinate launch timelines, promotional calendars, and inventory readiness.
• Ensure all brand initiatives are delivered on time and within budget.

Skills

Required Skills To Be Successful:

• Advanced Excel and PowerPoint skills.
• Strong communication and stakeholder management skills.
• Commercial mindset and strategic planning.
• Project management and cross-functional collaboration.

What Qualifies You For The Role:

• Bachelor's degree in Marketing, Business Administration, Retail Management, or related field.
• 2-5 years of experience in Brand Management, Category Management, Marketing, or Retail.
• Experience in Beauty, Skincare, FMCG, Health & Wellness, or Retail is preferred.
• Strong analytical and commercial acumen.