Asst. Manager-Channel Partnerships (Consultants & Partners)

Location: Delhi NCR

Reporting To: Co-Founder,IME

Department: Sales -Partner Engagement

Employment Type: Full-time, Permanent

Compensation: ₹40,000 – ₹50,000 per month + Performance Incentives + Statutory Benefits

Experience: 3-5 years

About India Market Entry (IME):

India Market Entry (IME) is a leading market-entry and growth consulting organization helping global education companies establish and scale their presence in India. We work with 35+ international education brands across K-12, Higher Education, Early Years, Assessment, Publishing, and EdTech, supporting their growth through institutional sales, channel partnerships, and enrolment solutions.

Position Summary

IME has built a nationwide ecosystem of consultants, resellers, and referral partners — individual business owners and entrepreneurs in the education space who represent IME's portfolio in their markets.

The Assistant Manager – Channel Partnerships will be the day-to-day engagement engine for this ecosystem. Working closely with the Co-Founder, the role is responsible for staying in constant contact with IME's existing consultants and partners, generating and registering leads through them, keeping every partner active, and maintaining strong, trust-based relationships.

This is an inside-sales-style role for someone who is genuinely comfortable speaking with entrepreneurs and independent business owners every day — people who run their own coaching centres, consultancies, bookshops, and education businesses — and who can convert those relationships into a steady flow of partner-generated business.

Key Responsibilities

1. Partner Engagement & Relationship Management (Core)

• Own the day-to-day relationship with IME's existing consultants and partners across India.
  

• Maintain a structured weekly calling and follow-up rhythm — every active partner is spoken to on a defined cadence.
  

• Support the weekly EPG (Engage • Partner • Grow) engagement programme, driving attendance and follow-through.
  

• Understand each partner's business, market, and capacity, and match IME's portfolio to their strengths.
  

• Act as the partner's first point of contact for queries, escalations, and support needs.
  

2. Lead Generation Through Partners

• Drive a consistent flow of partner-generated leads across IME's product portfolio.
  

• Ensure every partner lead is registered promptly and accurately, with clear ownership.
  

• Follow up with partners on open opportunities and nudge stalled conversations forward.
  

• Coordinate timely handoffs of partner-generated leads to Institutional Sales, LSMs, and the Enrolments team, and keep partners informed of progress on their leads.
  

3. Partner Activation & Enablement

• Ensure newly onboarded consultants and partners become active and revenue-generating quickly.
  

• Conduct orientation sessions and portfolio walk-throughs so partners can position IME's complete range of products, not just individual titles.
  

• Support partner webinars, product update sessions, and engagement initiatives.
  

• Identify inactive or at-risk partners and run structured re-engagement efforts.
  

• Provide support to new partner recruitment: assist with discovery conversations, onboarding coordination, and documentation for prospects identified by the GTM team. (Recruitment ownership sits with the senior Partnership function.)
  

4. PMS / CRM Discipline

• Maintain complete, accurate, and current records in IME's Partnership Management System (PMS): partner information, lead registrations, pipeline stages, and activity logs.
  

• Drive partner adoption of the PMS for lead registration and tracking.
  

• Uphold high standards of CRM hygiene — no untracked conversations, no stale pipeline.
  

5. Reporting & Coordination

• Maintain partner-wise and product-wise views of partner-generated pipeline.
  

• Prepare weekly partner engagement and lead-flow reports for leadership review.
  

• Coordinate with Marketing on partner campaigns and communication, and with Operations/Finance on partner support and payout queries.
  

• Support the validation and documentation of partner commissions and incentive payouts.
  

• Relationship building and rapport with entrepreneur-type stakeholders
  

• Telephonic and virtual selling; consultative conversations
  

• Lead management, pipeline tracking, and CRM discipline
  

• Follow-up rigour and organised working habits
  

• Strong communication in English and Hindi
  

• Reporting and basic analytics (spreadsheets, dashboards)
  

Requirements

• 
  

  Education
  

  • Bachelor's degree in Business, Marketing, Education, or a related discipline.
    

  Experience
  

  • 3–5 years in inside sales, channel/partner engagement, franchise development, distributor coordination, or consultant network management.
    

  • Proven experience speaking with and selling to individual business owners and entrepreneurs — franchisees, education consultants, coaching centre owners, resellers, or similar profiles. This is the single most important requirement.
    

  • Experience in Education, EdTech, Publishing, or Assessment will be highly preferred.
    

  • Comfortable with high daily call volumes and a structured, CRM-driven working style.