Athletics - Athletics Marketing Coordinator

Position Summary
Help lead departmental efforts for marketing initiatives for the Sacred Heart varsity athletic programs. This person will be the main driver in creating and managing marketing and promotional campaigns and associated budgets designed to increase home game attendance and ticket sales.
Principal Duties & Responsibilities

Oversee the design of effective internal and external marketing and advertising initiatives to increase attendance and revenue.
Develop student team (interns or work study) to help cover all events.
Develop and implement new strategies to engage fans at SHU games and events.
Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid SHU Athletics marketing and sales efforts.
Coordinate with the athletic communications staff to execute social/digital media campaigns to heighten the program's brand and increase awareness and ticket sales.
Oversee production and design of promotional items.
Coordinate with corporate sponsorship partners on the fulfillment of assets and activations that will enhance the fan experience.
Implement and execute game day themes to increase revenue, fan engagement, and attendance.
Lead the in-game marketing efforts through ShoFlo for selected sports.
Other duties as assigned.

Knowledge, Skills, Abilities & Other Attributes

Bachelor's degree with related experience in athletic marketing or similar field
Ability to work non-traditional hours including nights and weekends
Significance experience working in athletics, marketing and promotions environment
Experience planning and executing live events, promotions and fan engagement initiatives
Experience developing written athletic marketing and promotions plans and coordinating special events
Proficiency in ShoFlo, PhotoShop and other graphic design programs
Knowledge of Microsoft Office and similar computer programs
Strong written and oral communication skills