Automated Marketing Project Manager
Summary
Leads marketing automation projects at Swedbank, planning and optimizing personalized multichannel campaigns for 2M+ private customers across the Baltics — defining target groups, channel mix, and offers while coordinating sales, marketing, analysts, and developers. Relies on CRM/marketing automation platforms like Pega or Salesforce plus data analysis.
Are you passionate about using data, marketing technology & customer insights?
Imagine a bank that offers you a great car insurance offer just as you're starting to look for a car. A bank that makes saving effortless. Or one that reminds you about your card’s expiration date at just the right time. This is exactly the job of marketing automation project manager at Swedbank!
Our goal is to enhance the private customer experience by delivering relevant, personalized messages exactly when and where they engage with the bank. We design, execute, measure, and optimize multichannel marketing campaigns for more than 2 million private customers across Estonia, Latvia, and Lithuania.
In Swedbank you have the opportunity to:
Plan and execute marketing automation projects, including concept development, defining target customer groups, channel mix strategy, supporting offer development, testing, and optimization.
Collaborate with teams across sales, marketing, product specialists, analysts, legal, digital experts, and developers from all three Baltic countries.
What is needed in this role:
Project management skills;
Strong stakeholders management skills (be able to align expectations on BB level);
Ability to interpret data/results and turn them into business action;
Strong sense of ownership, problem-solving and determination to get things done;
Customer centricity in every step you take;
Good English and at least one Baltic language (Estonian, Latvian or Lithuanian).
It would be a benefit:
Strong understanding of Insurance products, customer needs, and market trends.
Experience using SharePoint, Jira, and Microsoft Office tools, particularly advanced Excel functionalities.
Solid background in customer data analysis, digital marketing, and direct marketing activities.
Experience with CRM and marketing automation platforms such as Pega Marketing, Salesforce, or equivalent solutions.
If you don’t know it all – don’t worry, neither did we. You will learn in this position!
With us, you can experience:
Personal and professional growth through self-leadership and continuous development.
Meaningful work that positively impacts our workplace, our customers, and society.
An open and collaborative culture that encourages cross-functional teamwork and provides networking opportunities.
A supportive and inclusive environment that promotes a balanced and sustainable work-life, with flexible working conditions when suitable for the role.
Benefits such as our share based reward program Eken, company pension plan, employee offer for banking products, health insurance.
" Join our team and...
have a chance to start your journey in forefront of marketing automation. We offer you the opportunity to have a real impact on business, important role when enhancing offering with new technology as well as ways of working“. Dominykas Preibys, your future leader.
We look forward to your application at 13.09.2026 the latest.
This is a temporary contract for 1.5 years
If you are to be employed in Latvia, please note that the salary offered for this position ranges from 2,000–3,000 € gross i.e. before taxes. Read more here.
If you are to be employed in Lithuania, please note that the salary offered for this position ranges from 2,400–3,600 € gross i.e. before taxes. Read more here.
If you are to be employed in Estonia, please note that the salary offered for this position ranges from 2,350–3,550 € gross i.e. before taxes. Read more here!
Swedbank does not discriminate anybody based on gender, age, sexual orientation or sexual identity, ethnicity, religion or disability – everybody is welcome.