Automation & Programmatic SEO Specialist (Freelance, Hybrid)
Key words: Magento 2 | AI Workflows | Scalable E-commerce SEO
Location: Hørsholm, Greater Copenhagen, Denmark | Hybrid freelance setup with regular office presence required.
Legeakademiet/ToyAcademy is seeking a freelance specialist to help scale and automate our e-commerce and SEO workflows across our Magento 2 platforms.
This role is ideal for someone who can design smart, reliable automation flows using AI, APIs, and modern workflow tools.
You will collaborate closely with our e-commerce, communication, and marketing teams to automate processes, enrich product data, strengthen multilingual SEO, and build scalable AI-driven systems.
Please note that this is not a fully remote role. We are looking for someone who can work from our office in Hørsholm on a regular basis and collaborate closely with the team in person.
About Us
Legeakademiet/ToyAcademy is a leading online retailer of educational toys for children. Our mission is to support learning through play, with a strong focus on neurological diversity and children’s developmental needs. For more than 20 years, we have helped families and professionals choose toys that strengthen creativity, imagination, motor skills, balance, and coordination. Today, we operate webshops in Denmark, Norway, Sweden, Finland, Germany, the Netherlands, Poland, and France.
Key Responsibilities
Build automation workflows using:
Make.com, n8n
Lovable
APIs & Webhooks
Connect and automate systems across:
Magento 2
PIM systems (e.g. InRiver)
ERP systems (e.g. Microsoft Dynamics 365 Business Central)
Product feeds
AI tools & APIs
Create AI-powered workflows for:
Product feed enrichment
SEO metadata generation
Product descriptions
AI translations & localization
Programmatic SEO pages
Internal linking & structured SEO data
Work with SEO ranking and monitoring tools such as:
SERanking
Google Search Console
Google Merchant Center
Other SEO analysis and tracking platforms
Improve and maintain existing automations
Prototype new ideas using AI-assisted development and vibe coding tools
Candidate Profile
Core Strengths
Strong experience building automation flows
Technical mindset with strong problem-solving skills
Ability to independently build scalable systems
Required Experience
Programmatic SEO
Technical SEO
APIs & integrations
AI tools and automation platforms
Experience with PIM systems
Experience with SEO ranking and monitoring tools (e.g. SERanking)
Additional Advantage
Experience with the following is considered an advantage:
Magento 2
InRiver
Microsoft Dynamics 365 Business Central (BC)
Channable
Google Merchant Center
Basic coding knowledge is an advantage, particularly in:
PHP
Python
Location & Setup
Freelance / contract-based
Flexible working hours
Hybrid setup with regular office attendance
If you are motivated by building smart automation systems that combine AI, data, and SEO, we would be pleased to hear from you.
Application
We hope to welcome our new colleague by 1 July. Please send your application as soon as possible.