Automotive Sales Area Manager 車輛油品業務區域經理

ACTIVITIES
Distributor Management:

• Work with distributors to achieve contractual target.
• Implement DMS (Distributor Management System) to all distributors to leverage their professionalism.
• Explore new business opportunity in the market. (New distributors, new garages, new channels, new tenders)
• Monitor distributors' sell-in/sell-out data.
• Provide forecast based on distributors' demand.

Garage Management:

• Visit garage network to bring back market info, including market price, new products, and competitors' campaign.
• Recruit new image shops which can bring both brand image value and profitability.

Cross-Department Cooperation:

• Work with Marketing in promotion campaign, garage sales tracing, DMS (Distributor Management System).
• Work with Technical team to provide lubricants training, troubleshooting as value-added service to the customers.
• Work with Supply chain to improve our service, including logistic, transport, supply, and quality.

CONTEXT AND ENVIRONMENT
Economy: a mature lubricants market on a declining trend for some segments and a declining CAGR. Under fierce competitiveness, this position is in charge of growing PCMO/MCO/HDEO sales businesses in a matured market. Efforts should be driven towards distributor management and business development on identified AUTO segments to enhance volume and improvement of uGMVC.

• Competition: 8 major international lubricants manufacturers, at least 40 other local lubricants manufacturers
• Effort should be driven towards increase on customer numbers and product mix upsell of premium products to enhance volume and improve uGMVC, in close partnership with Technical for prospect and leads conversion.

ACCOUNTABILITIES

• Drive the AUTO to achieve both volume and GMVC targets in line with the annual budget.
• Take ownership of enhancing distributor professionalism while boosting their overall sales performance.
• Maintain close collaboration with distributors to effectively communicate company strategies, gather market intelligence, and collect valuable customer feedback.