Automotive Sales Consultant

SUMMARY

Sells automobiles by understanding and demonstrating vehicle characteristics, capabilities, and features, as well as developing and qualifying buyers and closing sales.

ESSENTIAL DUTIES

Essential duties include the following. Other duties may be assigned.

• Understands Ford's product line by studying characteristics, capabilities, and features and by comparing and contrasting competitive models
• Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot
• Offers test drives to all prospects. Follows dealership procedures to obtain proper identification from customers before test drive
• Demonstrates automobiles by explaining characteristics, capabilities, features, and explaining warranties and services
• Satisfies the transportation needs of the buyer by understanding buyers' requirements and interests and by developing rapport with the customers
• Knows and understands equity and values and can explain depreciation to the customer
• Completes quotes and explains financing options following established dealership policies
• Closes sales by overcoming objections
• Prepares sold vehicles for customer delivery before customer arrival
• Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features
• Introduces customers to the service department and schedules first service appointment
• Follows up on all post-delivery items to ensure all customer expectations are met.
• Follow up with prospective customers and return email/voicemail