Automotive Social Media Coordinator (dealership experience required)

Join a team where your success matters! At Lou Bachrodt, a trusted family-owned business, our greatest competitive edge is simple: HIRING GREAT PEOPLE. Are you ready to thrive in a fast-paced environment that truly rewards your effort? Do you want to be part of a high-energy team that’s breaking records—and having a blast while doing it? We believe that the strength of our company is built on developing the character, confidence, and success of each individual. Join our family at Lou Bachrodt Chevrolet in South Florida, where we offer a supportive team environment, top-tier benefits, and continuous training and growth opportunities. We offer a supportive environment where everyone is empowered to thrive, collaborate, and make a real difference. It’s this dedication that sets us apart and shines through in everything we do.

Position Summary

The Social Media Coordinator is responsible for building and maintaining the dealership’s online presence across social media platforms. This position creates engaging automotive content, promotes vehicle inventory and dealership specials, responds to customers online, generates sales leads, and helps strengthen the dealership’s brand and community presence.

Key Responsibilities

• Manage the dealership’s Facebook, Instagram, TikTok, YouTube, and other social media accounts.
• Create engaging photos, videos, Reels, Stories, and promotional posts featuring new and pre-owned vehicles.
• Highlight vehicle features, pricing, incentives, financing offers, trade-in opportunities, and dealership promotions.
• Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
• Generate and nurture sales leads through social media.
• Coordinate with sales staff to promote inventory and special offers.
• Film vehicle walkarounds, customer deliveries, employee spotlights, testimonials, and dealership events.
• Develop creative campaigns designed to increase engagement, showroom traffic, website visits, and vehicle sales.
• Monitor social media trends and identify opportunities to create relevant automotive content.
• Maintain a consistent dealership brand voice and professional image across all platforms.
• Monitor social media performance and provide regular reports on engagement, leads, reach, and conversions.
• Assist with paid social media advertising campaigns when needed.
• Protect customer privacy and follow dealership policies regarding photography, video, advertising, and communications.