AVP Digital Marketing.Marketing and Cust Exp-Cust Insight and Exp

Drive strategic marketing efforts to achieve business objectives which includes account acquisition target as per eligibility criteria and transactions/volume target post onboarding

Deliver Acquisition, Spend & Engagement through extensive digital, offline & owned assets and use analytics for tracking, optimization & deliver ROI

Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments

Define & implement innovative Digital First solutions across the suite of products, such as digital acquisition, volume increase and customer experience for New To Bank and Existing To Bank customers