AVP - Marketing

<p style="line-height:1;"><span style="font-family:Calibri;font-size:10px;"><b> </b></span><span style="font-family:Calibri;font-size:10px;"><b> </b></span><span style="font-family:Calibri;font-size:10px;"><b> </b></span></p><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Department: Marketing & Communications</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Location: Mumbai</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Title: Lead – Brand, Communications & PR</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Role Overview</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>The Lead – Brand, Communications & PR will be responsible for shaping the organization’s</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>brand narrative, driving brand equity, and managing external perception across media and</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>stakeholders. This role requires strategic leadership in brand building, integrated campaigns,</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>and reputation management.</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Key Responsibilities</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>1. Strategic Leadership</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Develop and execute the brand strategy aligned with business and growth objectives.</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Define brand positioning, messaging frameworks, and differentiation for mutual funds,</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>passives, SIF and Alternates.</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Partner with business, product, and growth teams on integrated go-to-market plans.</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>2. Brand & Campaign Management</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Lead conceptualization and execution of large-scale brand campaigns (ATL & BTL)</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>including print, TV, OOH, activations, etc.</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Ensure consistency of brand identity across all touchpoints</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Drive high-impact storytelling and campaigns to improve brand recall</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Develop brand campaigns across Investor education, product and new fund offer</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>campaigns including media planning</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>3. Public Relations & Communications</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Lead PR strategy including media outreach, press coverage, and thought leadership</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Manage media relations and agency partnerships</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Handle crisis communication and reputation risk management</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>4. Governance & Compliance</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Ensure adherence to regulatory and brand guidelines across communications</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Approve all major external-facing communications</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>5. Team & Stakeholder Management</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Lead and mentor brand and PR team members</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Manage agencies, budgets, and campaign performance reporting</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Qualifications & Experience</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• MBA in Marketing/Communications or related field</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• 12–15+ years of experience in brand and PR roles</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>• Strong exposure to ATL campaigns and media relations</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u><br /></u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Key Skills</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Brand Strategy & Positioning</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Public Relations & Media Management</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Integrated Campaign Planning</u></b></span></font></h2><h2 style="margin:6pt 0in;line-height:1;"><font face="Calibri"><span style="font-size:10px;"><b><u>Stakeholder & Agency Management</u></b></span></font></h2><span style="font-family:Calibri;font-size:10px;"><b> </b></span><span style="font-family:Calibri;font-size:10px;"><b> </b></span><span style="font-family:Calibri;font-size:10px;"><b> </b></span>