AVP - Marketing

<p class="MsoNormal">Department: Marketing & Communications</p><p></p> <p class="MsoNormal">Location: Mumbai</p><p></p> <p class="MsoNormal">Position: Lead – Channel Marketing & Sales Enablement<br /> <br /> </p><p></p> <p class="MsoNormal">The Lead – Channel Marketing & Sales Enablement will be responsible for translating business and sales needs into high-impact marketing assets, on-ground experiences, and channel-ready tools that drive investor engagement and conversion.<br /> This role acts as a critical bridge between Sales, Content, and Brand, ensuring that:</p><p></p> <p class="MsoNormal">• Sales teams are equipped with effective, easy-to-use, high-quality materials</p><p></p> <p class="MsoNormal">• Content strategy is informed by real customer and distributor needs</p><p></p> <p class="MsoNormal">• Marketing interventions drive tangible business outcomes<br /> <br /> </p><p></p> <p class="MsoNormal">The role requires a balance of strategic thinking, strong content structuring ability, and hands-on execution.</p><p></p> <p class="MsoNormal">Key Responsibilities<br /> 1. Sales Enablement Strategy<br /> • Define and execute a comprehensive sales enablement framework across:</p><p></p> <p class="MsoNormal">o Product one-pagers</p><p></p> <p class="MsoNormal">o Pitch decks and corporate presentations</p><p></p> <p class="MsoNormal">oSales scripts and communication aids</p><p></p> <p class="MsoNormal">o Calculators, tools, and utilities (e.g., SIP calculators)</p><p></p> <p class="MsoNormal">• Ensure all materials are simple, structured, and conversion-focused</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">2. Marketing Asset Development (Hands-on)<br /> • Independently develop and own high-impact materials such as:</p><p></p> <p class="MsoNormal">O Concept notes and campaign enablers</p><p></p> <p class="MsoNormal">o Corporate and product decks</p><p></p> <p class="MsoNormal">o Sales collateral and communication packs</p><p></p> <p class="MsoNormal">• Apply strong narrative structuring and clarity thinking (not just design coordination)</p><p></p> <p class="MsoNormal">• Ensure consistency with brand and content guidelines</p><p></p> <p class="MsoNormal">3. Events & Channel Experience<br /> • Lead planning and execution of events, activations, and partner engagements</p><p></p> <p class="MsoNormal">• Ensure strong on-ground brand experience and messaging clarity</p><p></p> <p class="MsoNormal">• Translate marketing campaigns into effective physical and channel experiences</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">4. Sales & Market Feedback Loop</p><p></p> <p class="MsoNormal">• Work closely with sales and distribution teams to:</p><p></p> <p class="MsoNormal">o Identify gaps in communication and materials</p><p></p> <p class="MsoNormal">o Capture real-world objections, queries, and requirements</p><p></p> <p class="MsoNormal">•Continuously feed insights back into Content and Brand teams</p><p></p> <p class="MsoNormal">• Act as the voice of the field within the marketing organization</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">5. Cross-functional Collaboration<br /> •Partner with:</p><p></p> <p class="MsoNormal">o Content team → to refine narratives and create scalable formats</p><p></p> <p class="MsoNormal">o Brand team → to ensure alignment and consistency</p><p></p> <p class="MsoNormal">o Growth team → to align messaging with digital funnels</p><p></p> <p class="MsoNormal">• Ensure seamless translation of strategy into execution-ready assets</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">6. Channel Tools & Solutions<br /> •Drive development of tools and utilities for investor and distributor use:</p><p></p> <p class="MsoNormal">o SIP calculators</p><p></p> <p class="MsoNormal">o Scenario tools</p><p></p> <p class="MsoNormal">o Interactive engagement formats</p><p></p> <p class="MsoNormal">• Ensure tools are:</p><p></p> <p class="MsoNormal">o Simple</p><p></p> <p class="MsoNormal">o Intuitive</p><p></p> <p class="MsoNormal">o Business-outcome driven</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">7. Standardization & Scale<br /> •Build templates, frameworks, and standard formats for:</p><p></p> <p class="MsoNormal">o Decks</p><p></p> <p class="MsoNormal">o One-pagers</p><p></p> <p class="MsoNormal">o Event kits</p><p></p> <p class="MsoNormal">• Ensure scalability across branches and partners</p><p></p> <p class="MsoNormal">• Improve speed and consistency of execution</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">8. Performance & Impact Tracking</p><p></p> <p class="MsoNormal">• Measure effectiveness of:</p><p></p> <p class="MsoNormal">o Sales materials (usage, feedback, conversion impact)</p><p></p> <p class="MsoNormal">o Events and activations</p><p></p> <p class="MsoNormal">o Tools and engagement assets</p><p></p> <p class="MsoNormal">• Continuously refine based on data and feedback</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">Qualifications & Experience<br /> • MBA in Marketing / Finance / Communications</p><p></p> <p class="MsoNormal">• 8-12+ years of experience in:</p><p></p> <p class="MsoNormal">o Sales enablement / channel marketing / product marketing</p><p></p> <p class="MsoNormal">o BFSI / fintech / distribution-led businesses</p><p></p> <p class="MsoNormal">• Proven experience in creating high-quality marketing and sales materials</p><p></p> <p class="MsoNormal"></p><p> </p> <p class="MsoNormal">Key Skills<br /> Sales Enablement & Channel Marketing<br /> Content Structuring & Narrative Thinking<br /> Presentation & Communication Design<br /> Cross-functional Collaboration<br /> Event & Experience Management<br /> Customer / Distributor Insight Orientation<br /> Execution Excellence</p><p></p> <p class="MsoNormal"></p><p> </p>