AVP Marketing Strategy & Analytics
Horace Mann is looking for an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Horace Mann's Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into clear channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.
The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit, expand, invest, or adjust coverage. The leader will turn complex data into practical recommendations, build decision-support capabilities, and partner across the enterprise to move insight into sustained execution.
This role leads and develops a team of approximately four strategy and analytics professionals, with the capacity to scale as business needs evolve.
Key Responsibilities
- Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
- Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
- Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
- Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action.
- Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return.
- Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions.
- Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution.
- Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable.
- Deliver proactive insights, scenarios, and executive narratives that clearly communicate opportunities, risks, and tradeoffs.
- Monitor consumer, competitor, economic, technology, and distribution trends and assess their implications for strategy, demand, channel mix, and growth.
- Lead cross-functional initiatives with Marketing, Distribution, Finance, Operations, Data and Technology, and other partners from problem definition through implementation and operating adoption.
- Establish analytics standards, metric definitions, data-quality expectations, and disciplined performance routines across channels.
- Build, coach, and develop a high-performing strategy and analytics team while planning for future capability and capacity needs.
Qualifications
- Bachelor's degree required; advanced degree preferred.
- 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline; insurance or financial services experience preferred.
- Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams.
- Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes.
- Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness.
- Experience supporting field agent, call center, partnership, and digital or direct distribution models and engaging directly with frontline stakeholders.
- Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design.
- Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences.
- Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption.
- A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action.
Work Environment and Travel
This is a remote position. Periodic travel, including in-person engagement with agents and channel partners, may be required.
Compensation
Base Salary Pay Range: $124,200–$175,800. Final compensation will be determined based on experience, location, and other relevant factors.
Annual Incentive Plan: This position is eligible for a target incentive of 20% of eligible earnings, based on company performance.
#Vizi
#LI-JC1
#APP
Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.
We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.
EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status
For applicants that are California residents, please review our California Consumer Privacy Notice
All applicants should review our Horace Mann Privacy Policy
Skills
As published by greenhouse · 18 questions · 1 written answer
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (4)
- Preferred First Name optional
- LinkedIn Profile optional
- Website optional
- What is your current city and state?
Pick from a list (13)
- Are you currently a Full-Time/Part-Time employee or appointee of Horace Mann Inc or any of its subsidiaries?
- Have you ever been employed or appointed by Horace Mann or any of its subsidiaries as a Full-Time/Part-Time employee, temporary associate, contractor, or intern?
- Are you at least 18 years of age?
- Do you currently reside in Los Angeles County in CA, Kansas City, MO, New York City, NY or Atlanta, GA, Philadelphia, PA, Erie County in PA?
- Which best describes your experience in strategy, analytics, business planning, consulting, finance, distribution strategy, or a related discipline?
- Which best describes your people-leadership experience?
- Which best describes your experience leading enterprise or multi-channel strategy, analytics, and planning?
- Which of the following have you directly led or had significant responsibility for? (Select all that apply)
- Which distribution models have you directly supported through strategy, analytics, planning, or performance management? (Select all that apply)
- If hired, can you provide proof of your legal right to work and remain in the United States?
- Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, Whether immediate or following OPT/period of practical training, etc.)? Please note, marking this visa sponsorship question incorrectly will lead to immediate rescission of a job offer or termination of employment.
- Are you subject to any agreement (Non-compete, non-solicitation, confidentiality, non-disclosure) that may restrict your ability to be employed with Horace Mann?
- I certify that all information I have provided to Horace Mann Service Corp in support of my application for employment is true and accurate.
Written answers (1)
- In a few sentences, describe an example where you used strategy and analytics to identify a business opportunity or performance gap and influence a significant business decision. What was your role, what action was taken, and what measurable impact resulted?