AVP, Specialist, Brand & Business Marketing-Business, Corporate Banking, Group Marketing & Communications

【Key Responsibilities】
Integrated Marketing
．Develop and execute multi-channel marketing strategies to drive brand awareness, client engagement, business opportunities and lead generation.
．Lead end -to end marketing campaigns across digital, content , social media, events and other relevant channels, leveraging emerging technologies such as AI/ AEO where appropriate.
．Work closely with internal stakeholders and external agencies to deliver effective and timely marketing initiatives.

Corporate Banking & Product Marketing
．Translate Corporate Banking client needs and business priorities into effective marketing strategies, with a focus on Cash Management and Payment solutions, including IDEAL, GlobeSend.
．Partner with Product and Sales teams to develop compelling product propositions and go-to-market plans.

Sales Enablement
．Develop sales kits, pitch books and client-facing materials to support frontline teams and new business opportunities.
．Craft clear and compelling client messages that effectively communicate product value propositions and benefits.

Performance & Budget Management
．Track & analyze campaign and event performance, using data and insights to optimize marketing effectiveness and ROI.
．Manage marketing agencies and budgets with strong cost discipline and governance.

Stakeholder & Communications Management
．Collaborate closely with Sales, Product, Digital, Communications, Legal & Compliance and other stakeholders to ensure alignment with business objectives.
．Lead content development and submissions for internal communications and Product Marketing initiatives.