B&K Sales Manager

B&K International - North America

Job Description

Position Summary – Sales Manager, B&K International

Responsible for launching and building CFL's Bath & Kitchen business in North America (USA to start). Direct report to Thomas Baert, CCO, B&K, while also working with CFL North America and the Asia factory team.

Focused on countertops and sinks, this role leads customer development, product strategy, pricing, route-to-market, and launch execution. This position will be based out of CFL office, Adairsville GA.

1. Customer & Channel Development

• Develop priority accounts across Home Center / DIY, Distribution / Commercial, Ecommerce and strategic retail. Focus includes The Home Depot, Lowe's, Menards, Floor & Decor, Ferguson, VT Industries (VTI), Wayfair, Build.com, Amazon, Costco, hardware groups and qualified fabricator / vanity / kitchen opportunities.
• Maintain five (5) active priority targets plus the next five (5) in active outreach, with decision-maker, meeting activity, opportunity, next step and timing clearly tracked.

1. Product & Portfolio Development

• Work with Thomas Baert and the global B&K team to define the U.S. assortment and stocked SKUs for Quariom, Ceramicore, countertops, sinks and related categories, using customer feedback to guide the offer.
• Establish competitive pricing and margin targets, and coordinate samples, specifications and customer requirements.

1. Marketing, Showroom & Sales Enablement

• Help establish and maintain the U.S. B&K showroom and sample system around stocked and priority products.
• Coordinate customer presentations, ecommerce content and U.S. marketing / social-media support with Lacy, Christina and the appropriate CFL resources.

1. Operations & Route-to-Market

• Determine the best route-to-market by account and channel, including direct import, 3PL, stocking and distribution, with customers such as VTI, Ferguson and other qualified partners.
• Define the order-to-delivery workflow and CFL North America / Asia handoffs, and resolve operating gaps using the simplest, most efficient ownership model.

1. Inventory, Forecasting & Business Planning

• Build the stocking strategy and rolling forecast tied to active opportunities; work with William and the Asia team on stock levels, visibility, reorder cadence and replenishment.
• Manage inventory risk and service requirements and support the annual U.S. B&K budget and operating plan.