B2B Assistant Marketing Manager

Overview

Key Responsibilities

Marketing & Events

• Assist in the development and execution of marketing plans and strategies, including creation and distribution of marketing collaterals.
  

• Attend and support events such as conferences, seminars, and exhibitions.
  

• Communicate with clients, affiliate networks, and partners.
  

Online Platforms & Lead Management

• Manage and maintain all online platforms including website, blog, social media, and advertising channels.
  

• Execute marketing plans and ensure effective tracking of leads generated from digital platforms.
  

Content & Copywriting

• Develop and integrate content marketing strategies across digital channels.
  

• Write copy for websites, email campaigns, blogs, and promotional materials.
  

• Ensure all content is engaging, up-to-date, and aligned with marketing initiatives to drive conversion.
  

Analysis & Optimization

• Plan, manage, and optimize SEO and PPC campaigns.
  

• Monitor online activity using analytics tools and generate insights for improvement.
  

• Conduct competitor research and provide analytical reports with actionable recommendations.
  

Requirements

• Bachelor’s degree in Marketing or a related field.
  
• Strong team player with self-management and time management skills.
  
• Excellent written and verbal communication skills, able to work in a structured manner.
  
• Hands-on experience in digital marketing, including SEO, PPC, remarketing, and Google Analytics.
  
• Ability to plan, execute, test (A/B & multivariate), and optimize conversion funnels.
  
• Strong analytical and data-driven thinking.
  
• Familiarity with website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
  
• Basic HTML knowledge is a plus.
  
• Disciplined execution and follow-up of campaigns to meet objectives.
  
• Experience in online marketing, branding, social media marketing, and copywriting is highly desirable.
  
• Comfortable writing and communicating about technical concepts.
  
• Up-to-date with latest trends and best practices in digital marketing and performance measurement.
  

Benefits

• Global exposure