B2B Demand Generation / Field Marketer

We’re growing fast, and we’re looking for a Field Marketer to lead demand generation and campaign execution for our B2B growth. In this hands-on role, you’ll be launching demand generation, running events, campaigns, and webinars — turning strategy into measurable pipeline. You’ll take full ownership of campaign execution, work closely with our Product Marketing team, and report directly to our CBDO.

Key Responsibilities
Own demand generation campaigns end-to-end — planning, launch, and results analysis.
Manage the marketing funnel, from first touch to MQL handoff, keeping sales supplied with qualified leads.
Organize and run conferences, trade shows, and webinars — logistics, vendor coordination, and post-event analysis. Most events are virtual, with occasional travel required.
Brief and manage external contractors — designers, videographers, writers — to produce marketing assets on time and on brief.
Identify, test, and scale new acquisition channels based on performance data.
Monitor campaign performance using key metrics (CPL, MQL, conversion, ROAS) and translate results into next steps.
Collaborate with Product Marketing and sales to keep campaigns aligned with company priorities.

Requirements
Proven, hands-on track record in B2B marketing, with real ownership of campaign execution — not only planning.
Successful track record of running demand generation or growth campaigns independently, start to finish.
Experience organizing events (conferences and/or webinars) end-to-end.
Experience managing external vendors, agencies, or contractors.
Strong project management skills — comfortable handling multiple campaigns and deadlines at once.
Results-oriented mindset with a high level of autonomy and responsibility.
Ability to stay organized and prioritize effectively across several moving parts.
At least an Upper-Intermediate (B2) level of English.
Willingness to travel occasionally for key conferences and events.

Nice to have
Experience with HubSpot or a similar marketing/CRM platform.
Basic copywriting or visual/design sense — enough to brief well and evaluate vendor output.
Experience working closely with a sales team on lead handoff and alignment.
We Offer
Opportunity to contribute to a mission-driven startup and support prestigious clients, including governments worldwide, enterprise clients, and leading NGOs in tackling global security challenges.
Autonomy and freedom to drive experiments and bring your own ideas to life.
Work from wherever you’re most productive — the role is 100% remote. If you’d rather work alongside the team in person, we also offer coworking spaces in Kyiv and Lviv.
Flexible, unlimited time-off policy.