B2B Growth & Funnel Manager
This is a remote position.
About the Role
We are looking for a B2B Growth & Funnel Manager to help us improve and fix our marketing and sales funnel.
This is not a traditional lead-generation role. Our goal is not simply to generate more leads, but to improve the quality of leads, customer experience, and conversion journey.
You will work across Marketing, Sales, Website, Content, and Reporting to identify problems, propose solutions, coordinate implementation, and measure results.
We are looking for someone who is commercially minded, organized, creative, analytical, and comfortable managing projects.
What You'll Do
Funnel & Lead Quality
- Analyze our marketing and sales funnel and identify bottlenecks
- Work with Sales to understand what makes a high-quality lead
- Improve lead qualification, forms, and customer journeys
- Develop ideas to reduce poor-fit leads and improve qualified opportunities
- Improve the handoff between Marketing and Sales
Website & Conversion
- Review our website from a potential customer's perspective
- Identify opportunities to improve UX, messaging, forms, CTAs, and landing pages
- Come up with and coordinate A/B tests and conversion improvements
- Work with our developers and designers to implement changes
- Use analytics and user behavior to understand what is working
Content & Social Proof
- Develop detailed customer case studies and success stories
- Improve website content and messaging so prospects better understand Awisee
- Work with existing and previous clients to obtain testimonials, case studies, and permission to display client logos
- Identify content gaps based on sales and customer feedback
Sales & Reporting
- Work closely with Sales to identify marketing and funnel improvements
- Create better sales and marketing materials
- Prepare clear campaign and client reports
- Turn data into useful insights and recommendations
- Explore and implement reporting tools such as Databox or similar platforms
Project Management
- Take ownership of funnel improvement projects from idea to implementation
- Coordinate Marketing, Sales, Content, Design, and Development
- Manage priorities, timelines, and follow-ups
- Measure results and continuously improve what we do
Requirements
What We're Looking For
Experience in one or more of:
- B2B marketing
- Growth marketing
- Marketing operations
- Product marketing
- Conversion optimization
- Sales enablement
- Marketing project management
- B2B SaaS / technology
You should be:
- Strong at understanding marketing and sales funnels
- Highly organized and good at managing projects
- Analytical and comfortable working with data
- A good communicator and writer
- Comfortable working with Sales, Marketing, Design, and Development
- Proactive and willing to identify problems and propose solutions
- Comfortable speaking with clients
- Curious about why people convert, don't convert, or become poor-fit leads