B2B Growth Marketing & Lead Generation Specialist

We are seeking a performance-focused B2B Growth Marketing & Lead Generation Specialist to join our Marketing & Growth department. This role is crucial for generating measurable business opportunities and not just traffic or impressions. The ideal candidate will have hands-on experience with paid advertising and outbound lead generation, ensuring that leads generated are commercially viable for our B2B operations. Key responsibilities include planning and managing Google Ads campaigns, as well as managing Microsoft/Bing Ads and LinkedIn Ads. You will execute B2B email and cold-email campaigns, and manage outreach campaigns via WhatsApp and AiSensy. Building and segmenting relevant B2B prospect databases is essential, along with developing multi-channel lead-generation strategies. You will create and optimize campaigns and landing-page funnels, coordinating improvements for better conversion rates. Monitoring key metrics such as cost per lead (CPL), lead quality, and overall conversion performance will be part of your daily tasks. You will also track lead sources through the complete business funnel and work closely with Sales and Business Development teams to prepare performance reports and actionable insights. The candidate must understand the difference between a cheap lead and a commercially useful B2B lead, ensuring that our marketing efforts translate into real business opportunities. This position requires a proactive approach to improving campaign targeting and qualified lead generation. If you are passionate about driving growth through innovative marketing strategies and have the required experience, we encourage you to apply for this exciting opportunity.