B2B & Licensing Marketing Executive, APAC
Description
Strategy & Campaign Planning
Evaluate, plan, and refine product launch and campaign proposals from B2B and licensing partners, securing internal alignment, resources, and budget.
Act as a brand guardian, ensuring all regional marketing and communication activities strictly adhere to Devialet’s core values, brand territory, and global guidelines.
Event & Project Management
Lead the design and execution of partner-led events, including product launches, pop-up stores, and trade show booths.
Serve as a frontline brand ambassador, representing Devialet at key industry networking and presentation opportunities.
Collaborate closely with internal stakeholders (especially the global Licensing team) and upper management to ensure seamless project delivery.
Content, PR & Asset Management
Develop, localize, and review marketing assets (copy, imagery, video) to promote Devialet audio on licensee products, ensuring Paris HQ validation.
Partner with internal teams to drive social media engagement around licensee product launches across Chinese platforms (RED, WeChat, Weibo, Douyin) and global channels (LinkedIn, Instagram).
Curate materials from licensees to prominently feature their Devialet-integrated products across our internal marketing channels.
Manage press materials, monitor regional media coverage, and generate comprehensive reports on licensed products. Pitch products to industry media for reviews, testing, and dedicated coverage.
Marketing Operations
Identify and adapt the most effective day-to-day marketing collateral (digital ads, leaflets, social posts, trade marketing tools).
Manage regional marketing budgets and speaker inventory efficiently to maximize ROI.
Oversee vendor relationships to optimize resources under the guidance of the APAC Supervisor and Paris Central team.
Provide regular, detailed performance reports to regional leadership and global HQ.
Experience: 3+ years of proven experience in marketing and communications, specifically encompassing event management and content creation within Mainland China.
Industry Background: Prior experience in the luxury, premium consumer tech, or high-end lifestyle sectors is highly advantageous.
Global Mindset: International exposure or background is strongly preferred, alongside a deep sensitivity to premium brand positioning.
Languages: Full bilingual proficiency in English and Mandarin Chinese (both written and spoken) is required.
Skills & Attributes
Solid business acumen with excellent interpersonal and communication skills to build trust with partners, clients, and global teams.
A highly creative, proactive, and “hands-on” approach to problem-solving.
Ability to thrive in a fast-paced environment with an entrepreneurial, team-oriented mindset.
Willingness to travel regionally as required by business needs.