B2B Marketing and Product Marketing Specialist

• Strategy Development: Create and implement B2B marketing strategies to drive leads, acquire customers, and boost retention.
  
• Market Analysis: Research industry trends, customer needs, and competitors to guide marketing efforts.
  
• Campaign Management: Plan and optimize multi-channel campaigns, including email, social media, events, and partnerships.
  
• Content Creation: Design impactful marketing materials like brochures, case studies, and presentations for business clients.
  
• Client Engagement: Collaborate with sales to provide marketing support and resources for client acquisition and retention.
  
• Performance Tracking: Analyze campaign performance and recommend improvements.
  

• Go-to-Market : Plan and execute product launches aligned with company goals and customer needs.
  
• Product Positioning: Craft clear messaging that highlights product value and competitive edge.
  
• Collaboration: Align marketing strategies with product roadmaps through teamwork with development teams.
  
• Customer Insights: Analyze feedback to improve products and explore new opportunities.
  
• Sales Support: Provide tools and training to help the sales team showcase product value.
  
• Marketing Materials: Develop and maintain user guides, FAQs, and product videos.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
  
• 4+ years of experience in B2B marketing and/or product marketing, preferably in the tech or travel industry.
  
• Proven track record of developing and executing successful B2B marketing campaigns.
  
• Strong understanding of digital marketing channels and tools.
  
• Excellent communication, presentation, and project management skills.
  
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  
• Proficiency in marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
  
• Creative thinker with a passion for innovation and problem-solving.