B2B Marketing & Communications Specialist - Service Business (m/f/d) - Bucharest, Romania

Open 42d

Marketing & Communications

Develop and implement marketing initiatives for our Service Business and aftermarket portfolio
Support product launches, service campaigns and the introduction of new service offerings
Create and maintain marketing and sales materials, including brochures, presentations, product sheets, success stories and other customer-facing content
Produce engaging content for print and digital channels while ensuring a consistent brand identity in line with our Corporate Design and Corporate Communication Guidelines
Collaborate with technical experts, internal stakeholders and external agencies to create high-quality marketing content as well as professional feature articles

Digital Marketing

Manage and continuously improve service-related website content
Support digital marketing initiatives, including SEO, online content optimization and digital campaigns
Monitor website performance and identify opportunities for continuous improvement

Market Development

Monitor market trends, customer needs and competitor activities
Identify opportunities to further strengthen the communication of our service portfolio
Support strategic marketing initiatives within the aftermarket business

In addition, you will support the following activities in close coordination with the relevant functional areas at LOESCHE GmbH:

Plan and create target-group-specific social media content, including posts, videos, images and technical articles
Support campaigns to increase brand awareness and strengthen customer engagement
Plan and coordinate trade fairs, customer events, workshops and service days
Support advertising activities in trade publications and online media, including coordination with publishers and media partners
Monitor and evaluate the effectiveness of marketing and communication activities to support continuous improvement

Degree in Marketing, Communications, Business Administration or a comparable qualification
Several years of experience in B2B marketing, ideally within an industrial, engineering or manufacturing environment
Experience in creating technical marketing and sales materials and communicating complex products or services to professional audiences
Knowledge of digital marketing, website management and social media
Experience in trade fairs and event management is an advantage
Confident use of Microsoft Office, especially PowerPoint; experience with CMS, SEO and marketing or design tools is a plus
Excellent written and spoken English
Strong communication and organizational skills combined with creativity and a structured, results-oriented approach
Ability to present complex technical topics in a clear, engaging and customer-oriented manner
A collaborative mindset and confidence working with internal and external stakeholders

An international work environment within the framework of a medium-sized family-owned business in our office in Bucharest, Romania
Dynamic working environment that nurtures independence, promotes versatility and supports you in your personal and professional goals
An open business culture aligned with the values of our Head Quarters in Düsseldorf, Germany
Tangible opportunity of promotion within the company
We offer a competitive salary package that includes a yearly bonus, private medical insurance as well as food coupons
Our bright office environment offers access to amenities such as a fully stocked kitchen with free coffee and fresh fruit
Flexible working hours with the opportunity to work from home
Ongoing training opportunities and regular feedback sessions

See also