B2B Marketing Executive

Role Overview
We are looking for a proactive and detail-oriented B2B Marketing Executive to manage CRM operations, execute B2B email marketing campaigns, drive outbound lead generation, and support demand generation initiatives.

The role will provide hands-on experience in CRM management, email campaign execution, database research, lead segmentation, reporting, and AI-powered marketing, including AI-powered content creation and no-code automation tools.

Key Roles and Responsibilities
1. CRM Management – Zoho CRM
Manage lead uploads, database maintenance, account creation, and CRM data hygiene in Zoho CRM.
Handle CRM requests, including account additions, removals, record updates, and lead management.
Create and maintain CRM workflows to streamline lead management and internal processes.
Troubleshoot CRM-related issues and coordinate with relevant stakeholders to resolve them.
Ensure accurate and up-to-date lead and account information for sales and marketing activities.
2. B2B Email Marketing – Zoho Campaigns
Create, schedule, and execute targeted B2B email marketing campaigns using Zoho Campaigns.
Develop B2B email content and campaign copies using AI-powered tools such as Claude, ChatGPT.
Manage audience segmentation, database transfers from Zoho CRM, and campaign targeting.
Plan follow-up campaigns for email openers, clickers, and other relevant audience segments using AI.
Monitor campaign performance, including delivery rates, open rates, click-through rates, and lead conversions, and recommend improvements.
3. Landing Pages and Lead Capture
Create and manage landing pages for B2B outreach campaigns using no-code tools such as Lovable.
Develop Google Forms for lead collection, event registrations, and other marketing requirements.
Coordinate landing page updates, form integrations, and lead capture requirements.
Ensure landing pages and forms support effective lead generation and accurate data collection.
4. Outbound Lead Generation and Database Research
Research target companies, identify relevant business opportunities, and build prospect databases for the sales team.
Identify organizations with active hiring requirements and relevant hiring signals to support targeted outreach.
Build and enrich contact databases using tools such as Lusha and other relevant research platforms.
Maintain accurate inbound and outbound lead databases and ensure timely lead handover to the sales team.
5. Lead Assignment and Sales Coordination
Assign relevant inbound, outbound, and campaign-generated leads to the appropriate sales team members.
Ensure timely lead distribution and maintain accurate lead assignment records.
Coordinate with the sales team to track lead status, follow-ups, and conversions.
Handle corporate queries received through designated communication channels and route relevant business enquiries to the appropriate sales stakeholders.

6. Reporting and Performance Tracking
Prepare weekly reports for business and management reviews, along with quarterly and annual performance reports.
Track inbound and outbound lead generation, campaign performance, and lead conversion metrics.
Consolidate CRM, email marketing, and event performance data into actionable reports.
Maintain accurate campaign records and share performance updates with relevant stakeholders.
Identify trends and opportunities to improve lead generation, engagement, and campaign effectiveness.

Required Skills and Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2-3 years of experience in B2B marketing, demand generation, email marketing, marketing operations, or lead generation.
Hands-on experience with CRM platforms, preferably Zoho CRM, and email marketing tools such as Zoho Campaigns.
Experience in B2B database research, lead generation, audience segmentation, and contact enrichment.
Working knowledge of email campaign metrics, lead tracking, and marketing performance reporting.
Proficiency in Excel or Google Sheets for database management, analysis, and reporting.
Strong written communication skills for B2B email campaigns, outreach, and stakeholder coordination.
Ability to manage multiple campaigns, maintain data accuracy, and meet deadlines.
Experience using AI tools such as Claude or ChatGPT for marketing content creation.
Familiarity with Lusha or similar B2B contact enrichment tools.
Basic understanding of campaign analytics, workflow integrations, and lead lifecycle management.

Key Competencies
Strong analytical and problem-solving skills.
Attention to detail and dta accuracy.
Effective communication and stakeholder management.
Ownership of campaign execution and timelines.
Process orientation and an automation-first mindset.
Ability to work independently while collaborating across teams.