B2B Marketing Expert

Company Description MomentText is a team of visionary engineers and designers dedicated to building smart, ingenious solutions that challenge conventional norms. The company emphasizes continuous experimentation with emerging technologies and techniques to stay ahead in its field. Team members are encouraged to think critically, question assumptions, and push beyond established boundaries. MomentText focuses on discovering innovative ways to enhance and transform traditional industries, offering a dynamic environment for curious, forward-thinking professionals.

Role Description The B2B Marketing Expert is a full-time, remote role responsible for driving demand, awareness, and customer engagement across business audiences. Day-to-day activities include developing and executing B2B marketing strategies, planning and running campaigns across digital channels, and collaborating with sales to align messaging, lead generation, and pipeline growth. The role involves managing social media presence for B2B audiences, creating and optimizing marketing content, and analyzing campaign performance to refine tactics and improve ROI. The B2B Marketing Expert will also conduct market and competitor research, segment target audiences, and contribute to positioning and go-to-market initiatives for MomentText solutions.

Qualifications

• Candidates should possess strong Marketing and Marketing Strategy skills for planning and executing B2B campaigns.
• Candidates should possess effective Communication and Social Media Marketing skills for engaging business audiences and articulating value propositions.
• Candidates should possess Sales-related skills to collaborate on lead generation, nurture programs, and pipeline support.
• Candidates should possess experience with analytics tools and data-driven decision-making to measure performance and optimize campaigns.
• Experience in B2B SaaS or technology products, including account-based marketing or demand generation, is beneficial.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines is expected.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.