B2B Marketing Manager

Key Responsibilities: • Strategize and execute B2B marketing campaigns to establish Innovify’s brand positioning and generate MQLs. • Define our core ICPs and continuously refine as per market signals and sales progress. • Continuously monitor our target ICP, partners, competitors and market trends to ensure market relevancy. • Collaborate with sales and product teams to align messaging and support account-based marketing efforts. • Define and execute various marketing campaigns, including partner marketing, to attract our target ICP to our online profiles and offline events. • Produce marketing collateral with a focus on clearly communicating product value and driving engagement with target audiences. • Manage digital marketing activities on our primary channels including LinkedIn, email, SEO/SEM, SubStack, Medium, Reddit, and other platforms. • Must be able to define and execute A/B tests to optimize campaigns, landing pages and website conversion rates. • Own hands-on B2B content creation as a core responsibility, including case studies, thought-leadership articles, newsletters, presentations, landing pages, email campaigns, LinkedIn content, sales collateral, and other content targeted at enterprise decision-makers. • Work closely with technical, sales and leadership teams to translate complex AI, FinTech, e-commerce and software-development capabilities into clear, engaging business content. • Organise our offline meetup events, and execute pre and post event marketing activities. We use Luma for this. • Organise our podcast/webinars and execute pre and post event marketing activities. We use Riverside, LinkedIn Live, Spotify and Youtube for this. • Maintain an up-to-date marketing calendar with own and other industry events. • Grow and nurture our Futureready community to attract our ICPs, partners and influencers to drive engagement, collaboration and advocacy. • Track campaign performance and report on metrics like ROI, CAC, CPC, ROAS, etc. • Be smart to automate most of the above using Claude or n8n agents.

Requirements: • Graduate/MBA in Marketing or related field. • B2B marketing experience selling technology services to mid to large enterprises. • Deep understanding of latest fintech, e-commerce and AI trends. • Strong hands-on B2B content creation and copywriting skills, with the ability to independently create case studies, thought-leadership content, newsletters, presentations, landing pages, email campaigns and LinkedIn content. • Ability to understand technical products/services and turn complex information into clear, compelling content for business and enterprise audiences. • Strong knowledge of digital marketing tools and lead generation platforms. • Must be hands-on building autonomous agent using AI platforms like Claude, n8n or similar. • Must be expert at using tools like UberSuggest, Google Analytics, MS Clarity, WebFlow, Brevo, Luma, Riverside, Canva, Reddit, and other tools. • Skilled in technical SEO using GA4 and Microsoft Clarity to analyze performance, identify issues, and optimize user behavior for better organic search results. • Excellent communication and analytical skills. • Ability to create data-backed performance reports and translate insights into actionable strategies.