B2B Performance Marketing Manager

Own and operate Reap's paid acquisition stack across Google Ads, Meta, LinkedIn, Reddit, and programmatic channels, optimizing budgets, bids, creative, unit economics, tracking, traffic quality, automation, ABM campaigns, incrementality testing, and competitor search strategy.

Responsibilities

• Manage Google Ads, Meta, LinkedIn Campaign Manager, Reddit, and programmatic campaigns
• Structure accounts and manage budgets, bids, and creative testing
• Analyze marginal and blended CPL, CAC, payback windows, and ROAS
• Implement GTM, GA4, server-side tracking, UTM discipline, and HubSpot conversion events
• Query campaign data using SQL and Metabase
• Filter bots, fake leads, and disposable email addresses
• Automate bid management, budget pacing, anomaly alerts, and reporting
• Execute ABM campaigns and coordinate qualified handoffs to sales
• Run holdout groups, geo splits, and lift tests
• Develop competitor-intelligence search strategies

Requirements

• 5+ years of hands-on B2B paid acquisition experience
• Experience deploying more than $1M cumulatively
• Experience running $50K+ monthly accounts
• Evidence of materially reducing channel CPL or CAC
• Attribution literacy
• Fluency across 8+ marketing tools
• Fast experiment cycles and predefined kill triggers
• Comfort with SQL and spreadsheets
• Experience with fintech, payments, SaaS, or crypto/web3 audiences is a plus

Benefits

• Flexible remote work
• Insurance coverage after probation
• Reap Card stipend
• Remote setup allowance
• Use of AI tools at work