B2B 品牌行銷資深專員【織物產品】

Role：
This role is responsible for planning and executing Xpore brand marketing and communication programs globally, with a strong focus on customer marketing support, brand partnerships and the development of the Xpore Ambassador Program. The role works closely with the Xpore business team, customers, ambassadors, partners and external agencies to create relevant marketing opportunities, develop effective marketing assets and activate collaborations that strengthen Xpore brand visibility and demonstrate the value of Xpore technology.

Responsible for:
1. Customer Marketing & Co-Marketing
Develop and execute marketing support programs with Xpore customers, including providing relevant marketing assets, content and collaboration support for customer product launches and Xpore-inside applications.
2. Xpore Ambassador Program
Plan and manage the Xpore Ambassador Program, including ambassador identification, onboarding, relationship management, collaboration planning and content activation.
3. Brand Content & Communication
Develop and coordinate Xpore marketing content and communication assets across key channels, including customer stories, application stories, social media, website, PR, videos and marketing materials.
4. Marketing Project & Performance Management
Manage marketing projects from planning through execution, working with internal teams, customers, partners and agencies; track activity performance and identify opportunities to improve marketing effectiveness.