B2B Ride-hailing Technology Company looking for a Digital Marketing Manager/CMO
Compensation: $60k – $120k • 1.0% – 10.0%
About VAMOS
VAMOS (www.vamosx.co) connects drivers with riders, helping local taxi companies compete with market leaders through advanced technology that reduces costs, increases profits, and helps you win back market share.
Traditional taxi operators, fleets, associations and cooperatives are under increasing pressure from platforms such as Uber and Lyft. VAMOS gives local transportation businesses the technology they need to modernise their operations and compete on their own terms, without giving up ownership of their customers or their brand.
Our technology enables local operators to offer the modern digital experience passengers now expect, while helping them:
- Reduce operating costs
- Increase driver and fleet profitability
- Generate more bookings
- Improve fleet utilisation
- Digitise dispatch and operations
- Build direct relationships with passengers
- Compete more effectively against global ride-hailing platforms
- Win back market share
Our initial focus is island and destination markets, where local taxi companies often remain essential to the transportation infrastructure but lack the technology and resources available to multinational competitors.
From there, VAMOS is designed to expand into mainland cities and transportation markets around the world.
The Future of Urban Mobility
What we are building today is the foundation for a much bigger vision.
VAMOS's long-term goal is to evolve from a B2B mobility SaaS platform into the infrastructure behind the next generation autonomous electric taxi fleets.
We believe the future of mobility will be increasingly electric, autonomous and technology-driven.
Our goal is to make sure local transportation businesses can be part of that future rather than being displaced by it.
About the Role
We are looking for an ambitious Digital Marketing Manager / Growth Lead, with the potential to grow into Chief Marketing Officer (CMO) as VAMOS scales internationally.
This is predominantly a B2B SaaS growth and marketing role.
Your primary objective will be to generate awareness, leads, demos and ultimately customers for VAMOS across transportation markets around the world.
You will be responsible for developing and executing the marketing strategy to reach:
- Taxi companies
- Fleet operators
- Taxi associations
- Cooperatives
- Transportation businesses
- Hotels and resorts
- Tour operators
- Travel agencies
- Destination partners
- Tourism organisations
You will work directly with the CEO, a 2x founder with two successful exits, to develop and execute VAMOS's go-to-market strategy.
The initial focus will be expanding VAMOS across island and tourism destinations, followed by larger mainland transportation markets.
This is a hands-on growth role. We are looking for someone who can build the strategy, execute campaigns, generate qualified opportunities and create a repeatable acquisition engine that can be scaled internationally.
What You'll Do
B2B SaaS Growth
Develop and execute VAMOS's global B2B marketing and customer acquisition strategy.
Generate qualified leads for:
- Taxi companies
- Large fleet operators
- Taxi associations
- Cooperatives
- Local transportation networks
- Destination transportation providers
Build scalable acquisition funnels designed to turn prospects into demos, trials and paying SaaS customers.
International Market Expansion
Help identify and launch VAMOS into new island destinations, cities and territories.
Create repeatable market-entry and lead-generation playbooks that can be deployed across multiple countries.
Research new markets and identify operators that are losing market share to Uber, Lyft and other multinational platforms.
Develop campaigns positioning VAMOS as the technology that allows those businesses to digitise, modernise and compete.
Digital Marketing
Plan, launch and optimise campaigns across:
- SEO
- Google Ads
- Paid social
- PPC
- Email marketing
- Content marketing
- CRM
- Marketing automation
- Retargeting
- Landing pages
- Lead nurturing
Own campaign performance from initial targeting through to qualified opportunity generation.
Lead Generation & Growth Hacking
Build scalable B2B lead-generation systems.
Identify and test new acquisition channels capable of reaching transportation businesses internationally.
Use modern automation and AI-enabled marketing tools where appropriate to improve prospecting, campaign execution and lead nurturing.
Develop outbound and inbound strategies capable of continuously generating new opportunities for the sales pipeline.
Product & SaaS Marketing
Own the positioning and communication of VAMOS's SaaS products.
Translate product functionality into clear commercial benefits for taxi operators:
Lower costs. More bookings. Higher profits. Better technology. More control.
Develop:
- Product messaging
- Sales collateral
- Landing pages
- Case studies
- Email campaigns
- Product launch campaigns
- Demo acquisition funnels
- Customer onboarding campaigns
Work closely with product and sales to ensure marketing directly supports revenue generation.
Partnerships
Develop marketing strategies targeting organisations capable of accelerating VAMOS's growth, including:
- Hotels
- Resorts
- Tourism boards
- Travel agencies
- Tour operators
- Airports
- Cruise operators
- Hospitality groups
- Destination management companies
Create partnership campaigns that connect local transportation providers with tourism demand.
Brand & Communications
Develop VAMOS into a recognised international mobility technology brand.
Own:
- Brand positioning
- Messaging
- Content strategy
- Communications
- PR
- Social media
- Thought leadership
- Industry positioning
Build the narrative around VAMOS's core mission:
Helping local taxis compete with market giants, using technology to reduce costs, increase profits and win market share.
And our longer-term vision:
Building the technology infrastructure for the future of electric and autonomous urban mobility.
Commercial Growth
Work closely with the CEO and sales function to align marketing activity with commercial targets.
Set and monitor KPIs including:
- Qualified leads
- Cost per lead
- Demo requests
- Pipeline generated
- Customer acquisition cost
- Conversion rates
- SaaS subscriptions
- Monthly recurring revenue
- Customer retention
Marketing at VAMOS is expected to be commercially accountable and directly connected to revenue.
Build the Marketing Function
As VAMOS grows, you will have the opportunity to build and lead your own marketing organisation.
You will establish the systems, processes, technology stack and team required to support international expansion.
For the right candidate, there is a clear pathway towards:
Head of Growth → VP Marketing → Chief Marketing Officer
What You'll Need
- 5+ years of experience in Digital Marketing, Growth Marketing or Growth Hacking
- Strong B2B SaaS marketing experience
- Proven experience generating qualified B2B leads
- Experience building and optimising digital acquisition funnels
- SEO, PPC, paid social, email and CRM experience
- Strong knowledge of marketing automation
- Experience marketing SaaS products or technology platforms
- Experience supporting sales teams with pipeline generation
- Strong analytical understanding of CAC, LTV, conversion and MRR
- Experience launching products or entering new markets
- Ability to set, track and deliver against KPIs
- Excellent written and verbal communication skills
- Entrepreneurial and highly execution-focused mindset
Experience within transportation, mobility, travel technology, SaaS or marketplaces would be particularly valuable.
Bonus Points
We would especially like to hear from candidates with experience in:
- B2B SaaS
- Mobility technology
- Transportation
- Taxi or fleet management technology
- Uber/Lyft-related markets
- Travel technology
- Destination marketing
- Hospitality
- Marketplaces
- CRM and marketing automation
- International market launches
- AI-enabled marketing tools
- Growth hacking
- Partner marketing
Experience scaling a SaaS platform across multiple international markets would be a major advantage.
Compensation & Opportunity
Equity
1–10% equity in VAMOS through the company's vested equity schedule, depending on experience, seniority and contribution.
VAMOS currently has a $5.5 million valuation.
Additional performance-based equity may also be available against agreed growth and revenue milestones.
Salary
Target salary of approximately $60,000–$120,000+, depending on experience and role scope.
Please note: VAMOS is currently in an early-stage growth phase. Salary and employee benefits will commence following sufficient banked revenues and/or the company's next capital raise.
Candidates should therefore be comfortable joining an entrepreneurial startup environment where the initial compensation package includes meaningful equity and transitions towards full salary as the company scales.
Career Progression
For the right candidate, this role offers a genuine opportunity to progress into senior leadership:
Digital Marketing Manager / Head of Growth → VP Marketing → Chief Marketing Officer
You will have the opportunity to build the marketing function and ultimately your own team.
Where We're Going
Today, VAMOS gives local transportation businesses the software they need to compete with global ride-hailing companies.
Tomorrow, we want to help redefine how people move.
Our long-term vision is to evolve VAMOS into an increasingly automated mobility platform and ultimately support electric autonomous taxi networks.
The technology, operators and markets we establish today provide the foundation for that future.
Our ambition is to build VAMOS into a global mobility technology company and work towards a strategic acquisition or IPO within approximately five years.
Ready to help build the future of mobility?
If you understand B2B SaaS growth, know how to generate pipeline and acquire customers, and are excited by the opportunity to take a mobility technology company into markets around the world, we'd like to hear from you.
This is an opportunity to join early, take genuine ownership of growth and potentially become the CMO of a global mobility technology company.