B2B Sales Executive

The B2B Sales Executive is responsible for acquiring new corporate clients and generating business opportunities for a recruitment and HR services agency.

The role focuses on building relationships with businesses, identifying their recruitment and HR needs, presenting suitable service solutions, and converting potential clients into long-term business partners.

The ideal candidate is commercially driven, confident in approaching decision-makers, and capable of managing the full B2B sales cycle, from prospecting and initial contact to negotiation and contract closure.

Key Responsibilities

A. Business Development & Lead Generation

• Identify and approach potential corporate clients across various industries.
• Generate qualified leads through cold calling, LinkedIn, email outreach, networking, referrals, and in-person visits.
• Research potential clients to understand their business activities, workforce requirements, and HR challenges.
• Build and maintain a strong pipeline of prospective clients.
• Arrange meetings with HR Managers, Business Owners, General Managers, and other relevant decision-makers.

B. Sales & Client Acquisition

• Present and promote the agency's recruitment and HR services to prospective clients.
• Understand client requirements and recommend suitable recruitment or HR solutions.
• Prepare and deliver commercial proposals, quotations, and service presentations.
• Negotiate pricing, service terms, and agreements within approved company guidelines.
• Follow up with prospective clients and convert qualified opportunities into signed agreements.
• Achieve monthly and quarterly sales, revenue, and client acquisition targets.

C. Account Management & Client Relationships

• Develop and maintain professional relationships with corporate clients.
• Act as the primary commercial point of contact for assigned accounts.
• Coordinate with internal recruitment and HR consulting teams to ensure smooth service delivery.
• Identify opportunities for repeat business, contract renewals, upselling, and cross-selling.
• Monitor client satisfaction and address commercial concerns in coordination with the relevant teams.

D. Sales Reporting & Market Intelligence

• Maintain accurate records of leads, meetings, proposals, and sales activities using CRM systems or designated tracking tools.
• Provide regular updates on pipeline status, expected revenue, and conversion progress.
• Monitor market trends, competitor activities, and demand for recruitment and HR services.
• Share client feedback and market insights to support service development and pricing strategies.

Requirements

Education

• Bachelor's degree in Business Administration, Marketing, Human Resources, or a related field.
• Relevant professional experience may be considered in place of a specific degree.

Experience

• 2–4 years of experience in B2B sales, business development, or corporate account management.
• Previous experience selling recruitment, staffing, outsourcing, HR consulting, or other professional services is highly preferred.
• Demonstrated ability to generate leads, negotiate with corporate clients, and close business deals.
• Familiarity with the Iraqi business market and corporate client landscape is an advantage.

Required Skills & Competencies

• Strong B2B prospecting and lead generation abilities.
• Excellent communication, presentation, and negotiation skills.
• Confidence in approaching senior management and corporate decision-makers.
• Good understanding of consultative selling and relationship management.
• Ability to independently manage sales pipelines and follow-up activities.
• Results-oriented mindset with strong commercial awareness.
• Proficiency in Microsoft Office, CRM tools, and LinkedIn.
• Fluent Arabic communication skills; good English proficiency is preferred.
• Strong organizational and time-management abilities.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number of qualified leads generated.
• Number of corporate meetings conducted.
• Number of proposals submitted.
• Lead-to-client conversion rate.
• New corporate clients acquired.
• Monthly and quarterly sales revenue achieved.
• Client retention and repeat business.
• Accuracy of CRM records and sales pipeline reporting.

Internal & External Communication

Internal Communication: Coordinate with the Business Development Manager, Recruitment Team, HR Consultants, Finance, and Management to ensure effective sales execution and client service delivery.

External Communication: Communicate and maintain professional relationships with prospective and existing corporate clients, including HR Managers, Procurement Managers, Business Owners, and senior decision-makers.