B2B Social Media Specialist - Organic Content

B2B Social Media Specialist - Ornagic Content

We are seeking a B2B Social Media Specialist to join the Social Media Center of Excellence at Marsh. This role will be based in Mexico City. This is a hybrid role that has a requirement of working at least three days a week in the office. As a B2B Social Media Specialist, you will work with the enterprise social media team to develop social media strategies, programming and content in support of the Marsh brand and talent marketing, aligned to respective marketing strategies.

We will count on you to:

• Lead end-to-end development, governance and approvals process for all social media programs and campaign content ensuring every activation aligns to brand standards, best practices and commercial priorities.
• Responsible for development and social activation of Marsh brand partnerships, translating enterprise investments into high-impact content and campaigns that strengthen visibility, engagement and brand authority.
• Accountable for Marsh's Instagram channel strategy, content and performance, shaping how the brand shows up on one of the firm's highest-growth and highest-visibility platforms.
• Lead the activation of brand and integrated marketing campaigns across Instagram, translating broader campaign ideas and assets into compelling, platform-native content built for the different facets of Instagram, including Reels, Stories, carousels and feed content.
• Stay ahead of Instagram trends, formats and evolving best practices, identifying opportunities to strengthen how Marsh uses the platform and applying strong creative skills to leverage tools, templates and existing assets to develop effective social content.
• Core member of Marsh brand reputation and crisis management team, balancing speed, governance and executive risk mitigation in high-pressure moments. Own daily brand and crisis monitoring through use of technology and hands-on across different social media platforms, bringing together findings, insights and recommendations for stakeholders.
• Lead weekly team meetings between social media and marketing stakeholders to discuss priorities, review programs in development and/or active and align on actions, creating a collaborative and transparent working culture together.
• Contribute to presentations, scorecards and KPIs to measure social media and strategic marketing programs effectiveness.
• Contribute to strategic projects as a part of the enterprise social media team focused on continuous growth and innovation.

What you need to have:

• Must have a minimum of two years B2B social media experience, with demonstrative knowledge of LinkedIn, Facebook and Instagram.
• Demonstrated B2B Instagram expertise, with a strong understanding of platform trends, formats and best practices and how to build effective content across Reels, Stories, carousels and feed.
• Strong creative and social-first content development skills, with the ability to leverage creative tools, templates and existing assets to develop and adapt high-quality, platform-native social content.
• Strong time-management and organizational skills, problem-solving and critical thinking abilities.
• Proven ability to work both in a team setting as well as independently driving programs, with strong communications skills.
• Demonstrated ability to build a social media campaign from brief through to final social assets and post copy, demonstrating understanding of and application of social media channel best practices.

What makes you stand out:

• Strong understanding and application of B2B social media content strategy, platform algorithms, and expertise in interpreting social media performance/delivering recommendations.
• Expertise with brand and crisis management across platforms including Instagram, Facebook and Reddit.
• Demonstrable skills with social media employee advocacy across LinkedIn is a plus.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.