B2C Marketing Specialist Baltic
B2C Marketing Specialist Baltic
We are Join UP! and SkyUp Airlines, an international group of companies that is transforming the world of travel.
Our team unites more than 1500 professionals working not only in Ukraine but also in Kazakhstan, Estonia, Latvia, Lithuania, Moldova, Poland, Romania, the Czech Republic, and Slovakia.
Join UP! is a leading tour operator founded in 2010 that sets new standards in the tourism industry.
Join UP! Baltic was opened on April, 2022.
We strive not only to be the best in Ukraine, but also to gain the trust of travelers in Europe and around the world. We challenge established standards and open up new travel opportunities.
We value initiative, determination, and a willingness to open up to innovation. Here you will get a space for ideas, influence, and the realization of the boldest ideas.
Start your journey with Join UP! Baltic as a B2C Marketing Specialist Baltic.
In this role you will be responsible for:
- Develops and implements multi-channel marketing strategies to effectively promote destinations, hotels, and special campaigns, enhancing engagement with the B2C audience.
- Identifies and establishes strategic partnerships with relevant brands to enhance brand visibility and strengthen market positioning for Join UP!
- Ensures consistent brand messaging across franchisees and retail locations, supporting local marketing efforts.
- Designs digital campaigns to drive store traffic and online conversions, coordinating with Digital Advertising and eCommerce teams.
- Oversees the creation and optimization of website content, ensuring it effectively attracts, engages, and converts target audiences while accurately communicating the product portfolio.
- Designs and executes targeted campaigns to increase foot traffic and boost awareness of physical store locations.
- Develops, manages, and evaluates loyalty and retention campaigns aimed at increasing customer retention and brand loyalty.
- Monitors and analyzes consumer behavior and campaign performance, leveraging insights to refine and optimize marketing strategies for maximum impact.
- Competitor analysis and continuous market monitoring.
- Ensures the presence of printed / produced marketing and branding materials in travel shops
- Works cross-functionally with key departments to strengthen and maintain a robust online presence.
- Provides regular performance updates and strategic recommendations to senior leadership.
- Experience in: traditional marketing/digital marketing/performance marketing/generating leads to physical shops.
- Proactive and solution-oriented.
- Passionate about the work.
- Operational focus with globally-minded abilities.
- Strong multi-project management skills.
- Team player with collaboration focus.
- Punctual and deadline-driven.
- Responsible, diligent, and reliable.
- Sociable and approachable.
- Strong sense of aesthetics.
What we offer:
- Career in a large international fast-growing company.
- We support the development of employees and offer: GROW UP corporate university, compensation for external education and training.
- A culture of openness, equality and support.
- Annual paid vacation and sick leave.
- Corporate health insurance.
- Competitive salary.
- Corporate travel discounts with Join UP!
- Ability to work in a hybrid /remote format (optional).
*Please note that the processing time for applications is 10 working days. If we have not contacted you during this time, we are not ready to proceed with you right now. We will save your CV in our talent pool to offer other relevant career opportunities in the future.
Join a multinational team of challengers who are transforming the travel industry every day and making people's travel dreams come true.
More about us:
Join UP!: Overview | LinkedIn
Tūroperators Join UP! – brīvdienu komplekti, brīvdienu ceļojumi - Latvia
Join UP! tour operator – holiday packages, holiday trips - Lithuania
Join UP! tour operator – package holidays, holidays - Estonia
*By applying for the competition, the applicant agrees to the transfer and processing of personal data to the Limited Liability Company «Join Up Baltic and the Limited Liability Company Join UP!».
We inform you that the personal data specified in your application documents will be processed for the purpose of data use and processing for personnel selection purposes. The potential employee can withdraw his consent to data processing in writing.
The controller of data processing is the Limited Liability Company «Join Up Baltic», unified registration number: 50203351701, legal address: Vienības gatve 109, Riga, LV-1058, e-mail: riga@joinup.lv.
Additional information on the processing of personal data in the Limited Liability Company «Join Up Baltic» can be obtained on the website of the Limited Liability Company "Join Up Baltic" https://joinup.ee