B2C Tourism -Holiday Advisors

Role Summary: The Marketing Manager – B2C is responsible for leading and executing the company’s B2C Marketing strategy, managing Client leads received from Meta and driving revenue growth. This role requires excellent communication and convincing skills , Travel product knowledge , Instagram , meta champion. Have own followers and Reel creator . It requires to convert leads generated through Digital tools into Bookings with speedy TAT(Turnaround Time)

B2C Lead Generator role at Touracle, based on the specific criteria

1.Travel Product Knowledge

• All Products offerings knowledge
  
• work with Digital Marketing team to generate relevant sales Reels
  

2. High-Frequency Field Sales Execution

• Daily Agent Visits: This is a heavy TAT requiring the stamina to close Leads into Bookings within 4 hrs .
  
• Product Pitching & Lead Generation: During these Online meetings, you must confidently discuss Touracle’s travel products, build relationships, and actively covert the lead into booking
  

3. Professional Presence & Communication

• Strong Personality: You should be an engaging, professional, and high-energy personality that can build immediate trust with Travellers requesting quotations for Staycations, vacations, Familay Holidays etc
  
• Bilingual Fluency: Excellent verbal communication skills in both English and Hindi are mandatory to effectively pitch products and handle objections on the field.
  

Key Responsibilities:

• Build and maintain strong relationships with customers
  
• Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.
  
• Monitor Marketing performance and analyse market trends to optimize business strategies.
  
• Implement pricing strategies and Marketing promotions to drive conversions.
  

• Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.
  
• Attend regular training sessions to enhance product knowledge and Marketing skills.
  
• Handle high-value negotiations and resolve client concerns efficiently.
  
• Stay updated on market trends, competitor strategies, and emerging opportunities.
  
• Provide insights to senior management to improve Marketing strategies and offerings.
  
• Recommend product and service improvements based on customer feedback.
  
• Work closely with operations, marketing, and product teams to ensure seamless service delivery.
  
• Align Marketing strategies with marketing campaigns for better lead conversion.
  
• Ensure compliance with company policies and industry regulations.
  

Preferred Qualifications & Experience:

· Bachelor’s/Master’s degree in Business, Marketing, Marketing, or a related field.

· Experience in B2C Marketing, preferably in the tourism and hospitality sector.

· Proven track record of achieving and exceeding Marketing targets.

· Experience with CRM tools, Marketing analytics, and reporting.

Core Competencies

· Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills