Bancassurance Product Manager
Summary
Product Manager at Hong Leong Bank in Kuala Lumpur who owns the bancassurance product portfolio and sales enablement stream — setting product strategy and roadmaps, building toolkits and dashboards for frontline bank teams, and leading analytics on channel performance while managing internal and external banking partner relationships.
Job Description
We are seeking a strategic and execution-focused Product Manager to spearhead our Bancassurance product portfolio and sales enablement stream. In this role, you will develop and drive the end-to-end product lifecycle, optimize complex partner distribution channels, and design high-impact sales enablement frameworks.
Key Responsibilities
Strategic Leadership: Drive the overarching product strategy, value proposition, and commercial roadmap for the Banca channel.
Stream Ownership: Architect, build, and scale the sales enablement stream, ensuring frontline teams have the tools, dashboards, and training to maximize productivity.
Performance Architecture: Lead deep-dive analytics into product mix, regional conversion rates, and channel performance to proactively address commercial gaps.
Stakeholder Management: Manage and influence high-level relationships between internal product teams and external banking partners.
Team Growth: Lay the groundwork for the stream's expansion, with the future responsibility of hiring, mentoring, and leading a dedicated squad of product managers.
Key Deliverables
Long-term Banca product roadmap and commercial go-to-market strategies.
Scalable sales enablement models, toolkits, and digital dashboards for bank partners.
Comprehensive performance reviews and intervention plans for underperforming segments.
Post-campaign optimization frameworks based on customer behaviour and conversion data.
Qualifications & Skills
Experience: 10+ years of experience in insurance product management, with a proven track record in Bancassurance or financial services partnerships.
Enablement Expertise: Demonstrated success in building product-led sales enablement strategies that directly drive frontline activation.
Analytical Mastery: Expert at translating complex datasets (sales data, customer complaints, economics) into highly profitable product iterations.
Certification/Licensing Requirements:
Pre Contract Exam (PCE) and Takaful Basic Exam (TBE) certification would be advantageous though not mandatory