Bank Digital Marketing Executive #ESY

Campaign Execution, Coordination and fulfillment

• Coordinate with Marketing, Product, Compliance and agency partners to facilitate website updates, campaign launches and creative refreshes.

• Support the implementation and tracking of digital acquisition campaigns.

• Liaise with internal and external stakeholders to ensure campaign deliverables are completed within agreed timelines.

• Support campaign fulfilment activities, including reward tracking, reconciliation and stakeholder coordination.

• Assist in investigating and resolving customer queries and complaints in a timely manner.

• Maintain campaign documentation, FAQs and operational processes.

Digital Acquisition & Website Optimization

• Support the Digital Acquisition Managers in conducting website audits, fact-finding and content reviews across digital properties.

• Assist in gathering insights on competitors' campaigns, promotions and website experiences.

• Support SEO, GEO (Generative Engine Optimization) and conversational search initiatives by conducting keyword research, content reviews and competitor benchmarking to enhance digital visibility.

• Track industry trends, emerging digital marketing practices and AI-driven search developments to provide actionable insights for the team.

Reporting & Performance Analytics

• Prepare regular reports and performance dashboards on key acquisition metrics, including website traffic, conversion rates, application volumes, campaign performance and marketing spend.

• Support data analysis to identify trends, campaign effectiveness and optimization opportunities.

• Assist in tracking campaign budgets, incentive utilization and fulfillment reconciliation where required.

Administrative Support

• Provide administrative support for team meetings, presentations, business updates and management reporting.

• Assist with procurement, invoice processing, budget tracking and vendor management activities as required.

• Support ad-hoc projects, business initiatives and administrative tasks across the Digital Acquisition team.

Interested candidates, please email your resume to annasee@recruitexpress.com.sg

Anna See Sing Yee

CEI Reg R25157535

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted