保健品行銷_品牌行銷經理/副理

Sales Leadership & Execution

• Drive revenue growth by leading the development and execution of sales strategies
• Set performance goals, track KPIs, and coach sales teams to achieve targets

Marketing & Brand Strategy

• Develop and execute comprehensive marketing strategies that support brand positioning and business objectives
• Develops strategic direction and develop brand marketing plans
• Ensure brand consistency across all marketing touchpoints, including digital, print, in-store, and events
• Collaborate with internal stakeholders and creative teams to deliver compelling brand messaging and visual identity
• Participate in the design and strategic planning of proprietary (in-house) products to ensure alignment with brand direction

Channel Campaign Planning & Performance Tracking

• Design and execute promotional campaigns tailored to specific sales channels
• Monitor campaign performance metrics, generate reports, and optimize for ROI

Cross-Regional Coordination

• Collaborate with product, R&D, and design teams to align features with market needs and brand strategy
• Work closely with the Regulatory Affairs team to ensure product and marketing compliance with local and international regulations
• Collaborate with cross-functional teams and secure support in delivering timely execution of programs

Customer Relationship Management

• Build and maintain strong relationships with key customers and stakeholders
• Leverage CRM tools and data insights to enhance customer experience and retention