BD (Influencer Marketing)
Are you a digital sales professional who can walk into a boardroom, understand a brand's growth challenges, and walk out with a signed brief?
AdCrest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical.
ABOUT BRANDCREST HOLDINGS
BrandCrest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals:
→ AdCrest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, AdCrest integrates BajuGali (BTL & on-ground) and TrendLabs (Creative & Digital) under a single campaign ownership model.
→ FinCrest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises.
ROLE DETAILS
? Location: JP Nagar, Bengaluru (On-site)
? Type: Full-Time
? Experience: 3 to 4 years in influencer marketing sales or business development
? Education: Bachelor's / Master's in Marketing, Business, Communications, or a related field
WHAT YOU'LL OWN
ü Client Acquisition:
Identify and target potential clients (brands, D2C
companies, agencies) looking for influencer and creator-led marketing
solutions.
Build a strong pipeline through LinkedIn outreach, email
campaigns, and industry-specific targeting.
Develop and execute prospecting strategies within defined market segments and category verticals
Develop and execute prospecting strategies within defined market segments and category verticals
ü Consultative Influencer Marketing Selling:
Understand clients' business goals, brand positioning, and
target audience to identify the right influencer marketing approach.
Offer customized solutions across Influencer Discovery
& Vetting, Content Collaborations, Brand Ambassadorships, UGC
(User-Generated Content), Affiliate & Performance-based Influencer
Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube,
LinkedIn, etc.).
Provide strategic recommendations backed by influencer
trends, creator economy insights, engagement analytics, and market data
ü Relationship Building:
Build and maintain long-term client relationships through
continuous engagement.
Serve as a trusted influencer marketing advisor, conducting
periodic campaign performance reviews and proposing upsell opportunities
(larger creator rosters, always-on ambassador programs, multi-platform
expansion).
Ensure high client satisfaction through proactive
communication and timely issue resolution.
ü End-to-End Sales Process Management:
Own the full sales lifecycle from lead qualification, needs
assessment, and proposal development to pitch, negotiation, and closure.
Coordinate with internal creator/content teams to create
data-driven proposals, influencer mapping decks, and performance projections.
Maintain accurate documentation of all sales activities in
the CRM
ü Market Research
& Competitive Intelligence:
Stay
current with influencer marketing trends, creator economy shifts, platform
algorithm updates, and emerging content formats.
Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.
Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights
Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.
Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights
ü Cross-functional Collaboration:
Work closely with the influencer/creator management,
content, and account management teams to build holistic influencer marketing
strategies.
Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)
Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)
ü Sales Targets:
Consistently achieve and exceed individual and team sales targets.
Take full ownership of revenue generation and contribute to the company’s business growth.
Requirements
SPECIFICATIONS
Qualification: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions.
Experience with agencies or Influencer Marketing firms is an added advantage.
WHAT MAKES YOU THE RIGHT FIT
- Excellent communication and interpersonal skills
- Basic knowledge of ATL and BTL advertising services
- Ability to work independently
and as part of a team
- Strong customer service mindset
Benefits
WHAT WE OFFER
? ESOPs
?? Mentorship from industry leaders
? Flexible working hours
? Health & Accidental Insurance
✈️ Travel & Expense Reimbursement
?️ Compensatory Offs
? Company Retreats & Team Building Events
? Networking & Conference opportunities
? Structured Job Training
☕ Refreshments & Parking
? Open & Transparent Work Culture
? Client Perks & Benefits