Bilingual Digital Marketing and Growth Specialist

About Verily Clean

Verily Clean is a growing cleaning-services company providing residential cleaning, Airbnb turnover cleaning, commercial cleaning, move-in and move-out cleaning, and post-construction cleaning. We currently serve Washington State, Oregon, and the Vancouver, British Columbia market.

We are looking for a bilingual Digital Marketing and Growth Specialist who can help us generate qualified leads, strengthen our online presence, and convert marketing activities into booked estimates and new clients.

Main responsibilities
Develop and execute a digital marketing strategy for Washington, Oregon, and Vancouver BC.
Create, manage, and optimize Google Ads and Meta Ads campaigns.
Improve local SEO and the visibility of our website and Google Business Profiles.
Research keywords, competitors, customer segments, and opportunities in each market.
Create marketing campaigns for residential, Airbnb, commercial, property-management, and post-construction cleaning services.
Develop content calendars and prepare content for Facebook, Instagram, LinkedIn, Google Business Profile, and other relevant channels.
Create or coordinate landing pages, lead forms, email campaigns, and follow-up sequences.
Generate qualified leads for property managers, Airbnb operators, general contractors, offices, apartment communities, facilities managers, and residential customers.
Coordinate with our administrative and operations teams to ensure leads receive proper follow-up.
Maintain accurate campaign and lead information in the company CRM.
Track marketing performance and present clear weekly reports.
Recommend improvements based on data instead of assumptions.

Required qualifications

Advanced written and spoken English.
Spanish communication skills.
Demonstrated experience in digital marketing, lead generation, or growth marketing.
Experience managing Google Ads and Meta Ads.
Understanding of SEO, local SEO, Google Business Profile, landing pages, and conversion optimization.
Experience using analytics, tracking, CRM, email marketing, and social-media management tools.
Ability to create professional marketing copy in English.
Strong organizational and analytical skills.
Ability to work independently and meet measurable objectives.
Availability for regular coordination during Pacific Time business hours.

Preferred qualifications

Experience marketing home services, cleaning companies, property-management services, construction companies, or other local service businesses.
Experience targeting customers in the United States or Canada.
Familiarity with Google Analytics, Google Search Console, Canva, WordPress or React websites, HubSpot, Apollo, automation tools, or similar platforms.
Experience creating bilingual campaigns.

Performance indicators

Performance will be evaluated using measurable results, including:

Qualified leads generated.
Cost per lead.
Booked estimates and appointments.
Lead-to-customer conversion rate.
Return on advertising spend.
Growth in organic website traffic.
Google Business Profile visibility and actions.
Campaign completion and reporting accuracy.

This is a remote position. The selected candidate will work closely with the owner and Verily Clean’s administrative and operations teams.

Location: Remote - GMT-09:00 to GMT-07:00

Skills required for this job:

• Análisis de rendimiento
• CRM
• Creación y optimización de landing pages
• Email marketing
• Generación de leads
• Google Ads
• Google Business Profile
• Local SEO
• Marketing de crecimiento
• Marketing digital
• Meta Ads
• Redacción de contenidos
• Redes sociales