【Bluebell】Marketing and communication Manager / Sr. Manager

Marketing Strategy Development

• Develop and execute strategic Marketing plans and initiatives that are align with global guidelines and fulfill local needs, to enhance brand awareness, maintain a strong brand reputation, and drive sales.
• Produce annual strategic Marketing plans including PR, Event, Advertising, Social Media and CRM.
• Coordinate the plans with overseas HQ, local department heads, division heads, and Taiwan MD. Make sure that marcom plans are align with company needs and goals.
• Plan and execute integrated marcom campaigns for both global and local projects by identifying local customer’s trends, market challenges and opportunities, and local product strategy. Translate global brand concepts and campaigns for local execution to drive customer and network growth, and support sales staff.

Communications Development

• Direct and oversee communications strategies and activities across all media, including digital & print medias and social medias by setting pitching angles, delivering press releases on a regular basis, arranging interviews, supporting project shootings, holding press days, opening parties, charity events, and arranging media overseas trips, to maximize media exposure.
• Develop and maintain close relationships with key media outlets, influencers and celebrities to secure positive buzz.

Owned media management

• Manage social media platforms including Facebook, Instagram, Line and YouTube. Well balance the % of global assets and local content to maintain healthy fan growth and engagement. Plan and produce local contents, including photos, short videos, graphics, short animations, filters, and live-streaming. Handle fans PM.

Customer Relationship Management

• Manage loyalty programs
• Use CRM dashboard to monitor customer data, analyze customer behavior, and improve customer acquisition and retention rates.
• Hold VIP events to strengthen the relationship and engagement of VIP, including fashion show, trunk show, F&B testing, styling event, handcraft courses, and flower arrangement, etc.

Digital & E-commerce Management

• Manage and optimize brand presence across e-commerce platforms, social media, and digital channels to maximize conversions and customer engagement.
• Develop and implement SEO, SEM, social media, influencer marketing, and content strategies to enhance digital performance.
• Identify new digital opportunities and stay ahead of emerging trends

Cross-team Communications and Collaborations

• Maintain close communications with overseas HQ and keep a relationship of mutual trust and mutual respect.
• Work closely with cross-functional teams

Budget Management

• Forecast budget accordingly on annual business target and strategy.