Branch Customer Marketing Manager - FMCG

Job Title: Branch Customer Marketing Manager (BCMM)

Location: Bangalore, Mumbai

Industry: FMCG

Experience: 4 - 6 Years

Education: Full-time MBA from a Tier 1/Tier 2 B-School

Key Responsibilities:

- Develop and execute branch-level customer marketing plans aligned with business objectives.

- Plan and implement BTL activities to drive sales and brand visibility.

- Ensure effective in-store execution, merchandising, and visibility across channels.

- Coordinate and execute new product launches in the assigned territory.

- Monitor sales performance, analyze market trends, and recommend action plans.

- Work closely with Sales, Marketing, Supply Chain, and distributors to drive business growth.

- Track ROI of customer marketing initiatives and optimize execution.

Requirements:

- 4- 6 years of experience in Customer Marketing, Trade Marketing, or Sales Development within the FMCG industry.

- Strong understanding of GT/MT channels, BTL activations, merchandising, and visibility.

- Excellent stakeholder management and analytical skills.

- Willingness to travel within the assigned branch territory.